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Analyzing Entry Strategies in the Canadian Wireless Industry: The Case of the Discount Market

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  • Sandy Mokbel

Abstract

This study examines entry strategies in the Canadian wireless discount market. Analysis was mainly focused on the incumbents' strategic choices when faced with the threat of sequential entry. The main model used is Fudenberg and Tirole's taxonomy of business strategies that is studied in the context of multimarket contact and when entry deterrence might be considered as a public good. The core of the analysis is done with two interconnected two stage games. It is argued that Fido, Solo and Virgin adopted a Puppy Dog strategy to face Koodo's entry, then might have aligned with their new competitor and switched to a Top Dog attitude when faced with the threat of a second round of market entries. Cette étude examine les stratégies d'entrée sur le marché canadien des télécommunications sans-fil à escompte. L'analyse porte principalement sur les choix stratégiques des entreprises établies qui font face à des menaces d'entrée séquentielles sur le marché. Le modèle, essentiellement basé sur la taxonomie des stratégies de gestion de Fudenberg et Tirole, est étudié dans un contexte de firmes ayant des contacts sur plusieurs marchés et en supposant que la dissuasion à l'entrée pourrait avoir les mêmes caractéristiques qu'un bien public. L'analyse se base sur deux jeux à deux phases interconnectés. Ce modèle supposerait alors que Fido, Solo et Virgin auraient adopté la stratégie d'un Gentil Chiot en préparation à l'entrée de Koodo, et se seraient ensuite alignés avec leur nouveau concurrent en adoptant ce qui semblerait être une attitude de Chien Méchant lorsque soumis à des menaces d'une nouvelle vague d'entrées.

Suggested Citation

  • Sandy Mokbel, 2010. "Analyzing Entry Strategies in the Canadian Wireless Industry: The Case of the Discount Market," CIRANO Working Papers 2010s-31, CIRANO.
  • Handle: RePEc:cir:cirwor:2010s-31
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    File URL: http://www.cirano.qc.ca/files/publications/2010s-31.pdf
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    Keywords

    market strategy; game theory; telecommunications; industrial organization; stratégie de marché; théorie des jeux; télécommunications; organisation industrielle;

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