Communication and Marketing of Services by Religious Organizations in India
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- Iyer, Sriya & Velu, Chander & Mumit, Abdul, 2014. "Communication and marketing of services by religious organizations in India," Journal of Business Research, Elsevier, vol. 67(2), pages 59-67.
References listed on IDEAS
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- Engelland, Brian T., 2014. "Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas: Introduction to a special topic section," Journal of Business Research, Elsevier, vol. 67(2), pages 1-4.
- Sriya Iyer, 2016. "The New Economics of Religion," Journal of Economic Literature, American Economic Association, vol. 54(2), pages 395-441, June.
- Sriya Iyer & Chander Velu & Melvyn Weeks, 2014. "Divine Competition: Religious Organisations and Service Provision in India," Cambridge Working Papers in Economics 1409, Faculty of Economics, University of Cambridge.
- Chaudhary, Latika & Rubin, Jared, 2016.
"Religious identity and the provision of public goods: Evidence from the Indian Princely States,"
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Elsevier, vol. 44(3), pages 461-483.
- Latika Chaudhary & Jared Rubin, 2013. "Religious Identity and the Provision of Public Goods: Evidence from the Indian Princely States," Working Papers 13-26, Chapman University, Economic Science Institute.
More about this item
KeywordsReligious marketing; marketing communication; competition; religious organizations; India.;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2010-02-05 (All new papers)
- NEP-CWA-2010-02-05 (Central & Western Asia)
- NEP-MKT-2010-02-05 (Marketing)
- NEP-SOC-2010-02-05 (Social Norms & Social Capital)
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