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The international competitiveness of cava: success of a particular firm or the district ?

  • Francesc Valls-Junyent

    (Universitat de Barcelona)

First of all, the author wonders about the degree of success of the Catalan sparkling wine industry in the recent past. The comparison with the Italian sparkling spumante and also with the case of the most celebrated sparkling wine in the world, champagne, shows a very positive trend of the cava production and exports in the last three decades of the XXth century. Secondly, this paper focuses on the agent or cause responsible of this success. Is it due to a particular firm or should it be attributed to the whole industrial cava cluster around the area of Sant Sadurni dAnoia? More than two thirds of the exports correspond to a particular firm. In this sense, we should attribute the success to it. However, the historical explanation of the development of the industrial cava cluster in the main and well-kwown viticultural Catalan area of Penedes, shows that all producers have benefit from the Marshalian external economies due to this concentration. And the paper shows that the leading export firm would never have succeeded in the international market without the existence of this kind of invisible advantages.

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Paper provided by Universitat de Barcelona. Espai de Recerca en Economia in its series Working Papers in Economics with number 224.

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Length: 0 pages
Date of creation: 2009
Date of revision:
Handle: RePEc:bar:bedcje:2009224
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