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Data-Driven Persuasion

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  • Maxwell Rosenthal

Abstract

This paper develops a data-driven approach to Bayesian persuasion. The receiver is privately informed about the prior distribution of the state of the world, the sender knows the receiver's preferences but does not know the distribution of the state variable, and the sender's payoffs depend on the receiver's action but not on the state. Prior to interacting with the receiver, the sender observes the distribution of actions taken by a population of decision makers who share the receiver's preferences in best response to an unobserved distribution of messages generated by an unknown and potentially heterogeneous signal. The sender views any prior that rationalizes this data as plausible and seeks a signal that maximizes her worst-case payoff against the set of all such distributions. We show positively that the two-state many-action problem has a saddle point and negatively that the two-action many-state problem does not. In the former case, we identify adversarial priors and optimal signals. In the latter, we characterize the set of robustly optimal Blackwell experiments.

Suggested Citation

  • Maxwell Rosenthal, 2025. "Data-Driven Persuasion," Papers 2507.03203, arXiv.org, revised Aug 2025.
  • Handle: RePEc:arx:papers:2507.03203
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    References listed on IDEAS

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    1. Lorenzo Magnolfi & Camilla Roncoroni, 2023. "Estimation of Discrete Games with Weak Assumptions on Information," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 90(4), pages 2006-2041.
    2. Kosterina, Svetlana, 2022. "Persuasion with unknown beliefs," Theoretical Economics, Econometric Society, vol. 17(3), July.
    3. Dirk Bergemann & Benjamin Brooks & Stephen Morris, 2022. "Counterfactuals with Latent Information," American Economic Review, American Economic Association, vol. 112(1), pages 343-368, January.
    4. Babichenko, Yakov & Talgam-Cohen, Inbal & Xu, Haifeng & Zabarnyi, Konstantin, 2022. "Regret-minimizing Bayesian persuasion," Games and Economic Behavior, Elsevier, vol. 136(C), pages 226-248.
    5. Piotr Dworczak & Alessandro Pavan, 2022. "Preparing for the Worst but Hoping for the Best: Robust (Bayesian) Persuasion," Econometrica, Econometric Society, vol. 90(5), pages 2017-2051, September.
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