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If you host it, where will they come from? Mega-Events and Tourism in South Africa


  • MATHESON, Victor
  • PEETERS, Thomas
  • SZYMANSKI, Stefan


Hosting a major international sporting event is a costly affair for the organizing country. Growth in tourism is often cited as one of the economic benefits, which should allow the host to earn back these costs. In this paper we use monthly country-by-country arrival data to assess the impact of organizing the FIFA 2010 World Cup on tourism in South Africa. We find that South Africa attracted around 200,000 extra arrivals from non-SADC countries during the event. Participating countries and South Americans contributed most to this increase. These figures are far below most projections made before the event.

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  • MATHESON, Victor & PEETERS, Thomas & SZYMANSKI, Stefan, 2012. "If you host it, where will they come from? Mega-Events and Tourism in South Africa," Working Papers 2012015, University of Antwerp, Faculty of Business and Economics.
  • Handle: RePEc:ant:wpaper:2012015

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    References listed on IDEAS

    1. Robert W. Baumann & Victor A. Matheson & Chihiro Muroi, 2009. "Bowling in Hawaii," Journal of Sports Economics, , vol. 10(1), pages 107-123, February.
    2. Robert Baumann & Victor Matheson & Chihiro Muroi, 2008. "Bowling in Hawaii: Examining the Effectiveness of Sports-Based Tourism Strategies," Working Papers 0808, College of the Holy Cross, Department of Economics.
    3. Dennis Coates & Brad R. Humphreys, 2002. "The Economic Impact of Postseason Play in Professional Sports," Journal of Sports Economics, , vol. 3(3), pages 291-299, August.
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    Blog mentions

    As found by, the blog aggregator for Economics research:
    1. Morocco lost the Cup of Nations over irrational fears about Ebola
      by Victor Matheson, Professor of Economics and Accounting at College of the Holy Cross in The Conversation on 2014-11-14 12:19:13
    2. Counting tourists
      by Johan Fourie in Johan Fourie's Blog on 2012-08-31 12:20:30
    3. Morocco lost the Cup of Nations over irrational fears about Ebola
      by Victor Matheson in The Sports Economist on 2014-11-14 21:52:39
    4. Who are most hurt by South Africa’s new visa regulations?
      by ? in Johan Fourie's blog on 2015-07-14 23:33:00


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    Cited by:

    1. Robert Baumann & Victor Matheson, 2013. "Infrastructure Investments and Mega-Sports Events: Comparing the Experience of Developing and Industrialized Countries," Working Papers 1305, College of the Holy Cross, Department of Economics.
    2. Douglas Barrios & Stuart Russell & Matt Andrews, 2016. "Bringing Home the Gold? A Review of the Economic Impact of Hosting Mega-Events," CID Working Papers 320, Center for International Development at Harvard University.

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    More about this item


    World Cup; Sports; Tourism; South Africa;
    All these keywords.

    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • J61 - Labor and Demographic Economics - - Mobility, Unemployment, Vacancies, and Immigrant Workers - - - Geographic Labor Mobility; Immigrant Workers
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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