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Marketing Practices and Financial Performance of Local Food Producers: A Comparison of Beginning and Experienced Farmers

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  • Martinez, Steve W.
  • Park, Timothy

Abstract

Local foods are a small but growing share of U.S. agriculture. Marketing channels for local foods include direct sales to consumers (e.g., farmers’ markets, on-farm stores, or pick-your-own stores), grocery stores, restaurants, schools, wholesalers, and food hubs. Local food sales may provide finan-cial benefits to beginning and more experienced farmers compared to farmers who market through traditional channels. This report evaluates the characteristics, production, and marketing practices, and financial performance of local food producers with varying levels of farming and direct marketing experience.

Suggested Citation

  • Martinez, Steve W. & Park, Timothy, 2021. "Marketing Practices and Financial Performance of Local Food Producers: A Comparison of Beginning and Experienced Farmers," USDA Miscellaneous 313069, United States Department of Agriculture.
    • Handle: RePEc:ags:usdami:313069
    DOI: 10.22004/ag.econ.313069
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    Cited by:

    1. Rachel Corry & Jessica Holt & Alexa J. Lamm & Abigail Borron, 2023. "Do You Really Want to Know? Exploring Desired Information Transparency for Local Food Products," Sustainability, MDPI, vol. 15(24), pages 1-16, December.
    2. Jessica L. Thomson & Tameka I. Walls & Alicia S. Landry, 2022. "Mississippi Farmers’ Interest in and Experience with Farm to School," IJERPH, MDPI, vol. 19(13), pages 1-12, June.
    3. Timothy Park & Steve Martinez & Mohammed Ibrahim, 2024. "Sales performance of direct food marketers: African American‐led operations," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 46(1), pages 255-274, March.

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