IDEAS home Printed from https://ideas.repec.org/p/ags/iaae06/25544.html
   My bibliography  Save this paper

Marketing Channel and Technology Adoption: Chinese Villages in the Local Horticulture Market

Author

Listed:
  • Wang, L.
  • Rozelle, Scott
  • Huang, J.
  • Reardon, Thomas
  • Dong, X.

Abstract

China has been experiencing the substantial changes in agricultural sectors in the past decades. Interaction between diversified channels for marketing agricultural products and modern technology adoption are important for restructuring agriculture and improving productivity, but fewer researches have been done in this field in China. With the village - level data collected a round Beijing, the capital of China, this study attempts to find out the major market channel(s) in rural China and its (their) linkage with technology innovation in the horticulture sector. The study finds that small brokers still dominate horticultural product distribution in rural area because of their cheap labor costs; however, the modern supply chain components such as supermarkets are penetrating the rural area and competing with small brokers. Modern market channels stimulate the adoptions of new technology, whereas technology adoption had few effects on modern market channel selection. In addition, shares of crop such as vegetables and fruits are soaring; surprisingly villages farther away from Beijing experienced faster crop restructuring with higher specialization. In the future we try to incorporate wholesalers or supermarkets into the analysis, which can depict a more complete picture of rural market development.

Suggested Citation

  • Wang, L. & Rozelle, Scott & Huang, J. & Reardon, Thomas & Dong, X., 2006. "Marketing Channel and Technology Adoption: Chinese Villages in the Local Horticulture Market," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25544, International Association of Agricultural Economists.
  • Handle: RePEc:ags:iaae06:25544
    as

    Download full text from publisher

    File URL: http://purl.umn.edu/25544
    Download Restriction: no

    References listed on IDEAS

    as
    1. Dinghuan Hu & Thomas Reardon & Scott Rozelle & Peter Timmer & Honglin Wang, 2004. "The Emergence of Supermarkets with Chinese Characteristics: Challenges and Opportunities for China's Agricultural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 557-586, September.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Crop Production/Industries;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:iaae06:25544. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: http://edirc.repec.org/data/iaaeeea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.