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Implications of Livestream Food Product Promotion for Business-to-Consumer E-Commerce Platform Sales

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  • Chang, Hung-Hao
  • Meyerhoefer, Chad D.

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  • Chang, Hung-Hao & Meyerhoefer, Chad D., 2023. "Implications of Livestream Food Product Promotion for Business-to-Consumer E-Commerce Platform Sales," 2023 Annual Meeting, July 23-25, Washington D.C. 335559, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea23:335559
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    File URL: https://ageconsearch.umn.edu/record/335559/files/26181.pdf
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    References listed on IDEAS

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    1. Hung‐Hao Chang & Chad D. Meyerhoefer, 2021. "COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(2), pages 448-465, March.
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