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Male and Female Risk Preferences and Maize Technology Adoption in Kenya


  • Love, Abby
  • Magnan, Nicholas
  • Colson, Gregory J.


Risk is pervasive in developing country agriculture, and risk preferences are though to impact seed and technology choice. Empirical research on risk preferences and technology adoption typically only consider the risk preferences of a single household member. In this paper experimental techniques based on prospect theory (PT) to elicit risk aversion, loss aversion, and nonlinear probability weighting parameters from husbands and wives in Kenyan agricultural households. We also use survey data about their maize seed choice from these same respondents. We find that all three PT parameters are significant in different model specifications, and that risk preferences affect adoption differently for men and women in the same households, and also differently in the eastern and western regions of the country.

Suggested Citation

  • Love, Abby & Magnan, Nicholas & Colson, Gregory J., 2014. "Male and Female Risk Preferences and Maize Technology Adoption in Kenya," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170241, Agricultural and Applied Economics Association.
  • Handle: RePEc:ags:aaea14:170241
    DOI: 10.22004/ag.econ.170241

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    Cited by:

    1. Kibet, N. & Obare, G.A. & Lagat, J.K, 2018. "Risk attitude effects on Global-GAP certification decisions by smallholder French bean farmers in Kenya," Journal of Behavioral and Experimental Finance, Elsevier, vol. 18(C), pages 18-29.
    2. Cárcamo, Jorge & von Cramon-Taubadel, Stephan, 2016. "Assessing small-scale raspberry producers’ risk and ambiguity preferences: evidence from field- experiment data in rural Chile," Department of Agricultural and Rural Development (DARE) Discussion Papers 260774, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development (DARE).
    3. Seymour, Greg & Doss, Cheryl & Marenya, Paswel & Meinzen-Dick, Ruth & Passarelli, Simone, "undated". "Women’s Empowerment and the Adoption of Improved Maize Varieties: Evidence from Ethiopia, Kenya, and Tanzania," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236164, Agricultural and Applied Economics Association.
    4. Cárcamo, Jorge & Cramon-Taubadel, Stephan von, 2016. "Assessing small-scale raspberry producers' risk and ambiguity preferences: Evidence from field-experiment data in rural Chile," DARE Discussion Papers 1610, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).

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    Crop Production/Industries; Farm Management; Research and Development/Tech Change/Emerging Technologies;
    All these keywords.

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