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Je mehr Nachhall, desto besser: Auf dem Weg zu einer Kultur des nachhaltigen Verhaltens im Kontext von Musikfestivals

In: Menschen, Marken, Moshpits: Wirtschaftliche und kommunikative Aspekte von Open-Air-Veranstaltungen am Beispiel von Metal-Festivals in Deutschland

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  • Seppelfricke, Thomas

Abstract

The topic of sustainability is becoming increasingly important in our work and private life. Even festival organizers have to comply with sustainability of their processes due to upcoming legal amendments. From this year on a German guideline forces catering establishments to offer reusable packaging alternatives when offering take-away of food or drinks. Having a large number of people gathered at the same place over several days, festivals ought to be able to sensitize visitors for pro-environmental behaviors, inducing them to practice these behaviors during their stay and at the best to maintain these behaviors subsequent to return to everyday life. In the current article, the focus is on how to gain festival visitors for the usage of reusable solutions. Furthermore, it shall be shown which psychological mechanisms can be used for reaching high levels of common pro-environmental behavior. In this context social contagion and collective self-efficacy shall be considered more closely.

Suggested Citation

  • Seppelfricke, Thomas, 2025. "Je mehr Nachhall, desto besser: Auf dem Weg zu einer Kultur des nachhaltigen Verhaltens im Kontext von Musikfestivals," EconStor Open Access Book Chapters, in: Menschen, Marken, Moshpits: Wirtschaftliche und kommunikative Aspekte von Open-Air-Veranstaltungen am Beispiel von Metal-Festivals in Deutschland, pages 249-263, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:eschap:320409
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