IDEAS home Printed from https://ideas.repec.org/h/tkp/tiim13/s3_342-354.html
   My bibliography  Save this book chapter

Business Case Analysis for Rapid Productisation

Author

Listed:
  • Tuomo Kinnunen

    (University of Oulu, Finland)

  • Kai Hänninen

    (University of Oulu, Finland)

  • Harri Haapasalo

    (University of Oulu, Finland)

  • Hanna Kropsu-Vehkapera

    (University of Oulu, Finland)

Abstract

Purpose The objective of this study is to construct the procedure of business case analysis for rapid productisation. The paper studies the practice of business case analysis to aid collaborative decision making between product management and sales management. Design/Methodology The research is qualitative and constructive in nature. We studied relevant literature and conducted an exploratory case study. Primary data was collected by semi-structured interviews. Business case analysis procedure for rapid productisation is constructed based on the literature study and the interview data analysis. Findings A state of the art practice of analysing rapid productisation opportunities is described. Such an analysis includes estimating and calculating revenue and costs, and checking strategic fit. Especially it includes considering the importance of the customer and the sales case in the revenue side, and project cost and resource reallocation cost. In addition, cost structure and market potential are estimated for the items that decided to include into global portfolio. Originality/Value This study provides insight of the co-operation between sales, R&D and product management in building business case for rapid productisation. The results of the study are applicable for benchmarking similar industrial practices. The study contributes to the research of order delivery process and new product development in the area of rapid productisation.

Suggested Citation

  • Tuomo Kinnunen & Kai Hänninen & Harri Haapasalo & Hanna Kropsu-Vehkapera, 2013. "Business Case Analysis for Rapid Productisation," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
    • Handle: RePEc:tkp:tiim13:s3_342-354
    as

    Download full text from publisher

    File URL: http://www.toknowpress.net/ISBN/978-961-6914-07-9/papers/S3_342-354.pdf
    File Function: full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gautam, Naveen & Singh, Nanua, 2008. "Lean product development: Maximizing the customer perceived value through design change (redesign)," International Journal of Production Economics, Elsevier, vol. 114(1), pages 313-332, July.
    2. Antti Saaksvuori & Anselmi Immonen, 2008. "Product Lifecycle Management," Springer Books, Springer, number 978-3-540-78172-1, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nine Klaassen & Arno Scheepens & Bas Flipsen & Joost Vogtlander, 2020. "Eco-Efficient Value Creation of Residential Street Lighting Systems by Simultaneously Analysing the Value, the Costs and the Eco-Costs during the Design and Engineering Phase," Energies, MDPI, vol. 13(13), pages 1-18, June.
    2. Seppo Kuula & Harri Haapasalo & Arto Tolonen, 2018. "Cost-efficient co-creation of knowledge intensive business services," Service Business, Springer;Pan-Pacific Business Association, vol. 12(4), pages 779-808, December.
    3. František Freiberg & David Michálek & Marek Nemec & Miroslav Žilka & George Cristian Gruia, 2011. "Survey Regarding The Level Of Product Lifecycle Management In Manufacturing Companies," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 116-120, December.
    4. Fan Zou & Yupeng Li & Jiahuan Huang, 2022. "Group interaction and evolution of customer reviews based on opinion dynamics towards product redesign," Electronic Commerce Research, Springer, vol. 22(4), pages 1131-1151, December.
    5. Zanon, Lucas Gabriel & Munhoz Arantes, Rafael Ferro & Calache, Lucas Daniel Del Rosso & Carpinetti, Luiz Cesar Ribeiro, 2020. "A decision making model based on fuzzy inference to predict the impact of SCOR® indicators on customer perceived value," International Journal of Production Economics, Elsevier, vol. 223(C).
    6. Frédéric Segonds & Julien Nelson & Améziane Aoussat, 2012. "PLM and architectural rehabilitation : a framework to improve collaboration in the early stages of design," Post-Print hal-00719169, HAL.
    7. Erno Mustonen & Jonne Seppänen & Arto Tolonen & Janne~Harkonen & Harri Haapasalo, 2020. "Product Portfolio Management Strategic Targets and KPIs over Life-Cycle: A Case Study in Telecommunications Business," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 18(1 (Spring), pages 5-23.
    8. Tolonen, Arto & Shahmarichatghieh, Marzieh & Harkonen, Janne & Haapasalo, Harri, 2015. "Product portfolio management – Targets and key performance indicators for product portfolio renewal over life cycle," International Journal of Production Economics, Elsevier, vol. 170(PB), pages 468-477.
    9. Nikolaus Kangas & Hanna Kropsu-Vehkapera & Harri Haapasalo & Tuomo Kinnunen, 2013. "Empirical Aspects on Defining Product Data for Rapid Productisation," International Journal of Synergy and Research, ToKnowPress, vol. 2(2), pages 109-130.
    10. Noureddine Dahmani & Amine Belhadi & Khalid Benhida & Said Elfezazi & Fatima Ezahra Touriki & Yassine Azougagh, 2022. "Integrating lean design and eco-design to improve product design: From literature review to an operational framework," Energy & Environment, , vol. 33(1), pages 189-219, February.
    11. Singh, Shikha & Chandra Misra, Subhas & Kumar, Sameer, 2020. "Identification and ranking of the risk factors involved in PLM implementation," International Journal of Production Economics, Elsevier, vol. 222(C).
    12. Meßner, Marco & Dirnberger, Johannes, 2020. "Product lifecycle optimization by application of process mining," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Blecker, Thorsten & Ringle, Christian M. (ed.), Data Science and Innovation in Supply Chain Management: How Data Transforms the Value Chain. Proceedings of the Hamburg International Conference of Lo, volume 29, pages 295-315, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    13. repec:tkp:ijsrsy:v:2:y:2012:i:2:p:109-130 is not listed on IDEAS
    14. Li, Xishu & Yin, Ying & Manrique, David Vergara & Bäck, Thomas, 2021. "Lifecycle forecast for consumer technology products with limited sales data," International Journal of Production Economics, Elsevier, vol. 239(C).
    15. Jean-François Ouellet & Caroline Lacroix & Bruno Lussier, 2014. "Salespeople Contribution to Innovation in the Firm: Can Generativity Be a Driving Force?," Post-Print halshs-01185794, HAL.
    16. Marodin, Giuliano & Frank, Alejandro Germán & Tortorella, Guilherme Luz & Netland, Torbjørn, 2018. "Lean product development and lean manufacturing: Testing moderation effects," International Journal of Production Economics, Elsevier, vol. 203(C), pages 301-310.
    17. Silventoinen, Anneli & Denger, Andrea & Lampela, Hannele & Papinniemi, Jorma, 2014. "Challenges of information reuse in customer-oriented engineering networks," International Journal of Information Management, Elsevier, vol. 34(6), pages 720-732.
    18. Shih, Han M., 2014. "Migrating product structure bill of materials Excel files to STEP PDM implementation," International Journal of Information Management, Elsevier, vol. 34(4), pages 489-516.
    19. Golrizgashti, Seyedehfatemeh & Hosseini, SeyedHossein & Zhu, Qingyun & Sarkis, Joseph, 2023. "Evaluating supply chain dynamics in the presence of product deletion," International Journal of Production Economics, Elsevier, vol. 255(C).
    20. Li Li & Yong Wang & Kuo-Yi Lin, 2021. "Preventive maintenance scheduling optimization based on opportunistic production-maintenance synchronization," Journal of Intelligent Manufacturing, Springer, vol. 32(2), pages 545-558, February.
    21. Zhu, Qingyun & Dhavale, Dileep G. & Sarkis, Joseph & Wang, Xuan, 2023. "Formalizing organizational product deletion through strategic cross-functional evaluation: A Bayesian analysis approach," International Journal of Production Economics, Elsevier, vol. 262(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tkp:tiim13:s3_342-354. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Maks Jezovnik (email available below). General contact details of provider: http://www.toknowpress.net/conferences .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.