Rural tourism in Hungary: the key of competitiveness
In: Proceedings of FIKUSZ '09
The purpose of this study is to examine the competitiveness of village tourism destination in Hungary utilizing comparative and competitive advantages as the theoretical base. The study identifies the key success factors, touches upon possible problems and puts forward solution for these. The presupposition of the author is that rural tourism can be competitive only if it creates value both for demand and supply side and if the actors of the rural area cooperate their activities. The author emphasizes the role of suitable competences and resources.
|This chapter was published in: László Áron Kóczy (ed.) Proceedings of FIKUSZ '09, , pages 121-127, 2009.|
|This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings of FIKUSZ '09 with number 121-127.|
|Contact details of provider:|| Postal: 1084 Budapest, Tavaszmezö u. 15-17|
Web page: http://www.kgk.uni-obuda.hu
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- Crouch, Geoffrey I. & Ritchie, J. R. Brent, 1999. "Tourism, Competitiveness, and Societal Prosperity," Journal of Business Research, Elsevier, vol. 44(3), pages 137-152, March.
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