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The Role of Destination Management as Cooperative Strategy in the Success of Small Touristic Enterprises

Author

Listed:
  • Ivett Sziva

    (Corvinus University Budapest, Hungary)

Abstract

Destination management is a key issue of all overall model of destinations’ competitiveness, and seems to be a „panacea” in those countries, which introduces the tool-system in the near past, so as to support the small enterprises of destinations to keep up with keen competition (e.g. in Hungary). The main focus of the paper is to summarize the theoretical approaches to destination management, and give an overview of the result of two case studies from Hungary and Austria concerning to the role of destination management in the success of small touristic enterprises.

Suggested Citation

  • Ivett Sziva, 2012. "The Role of Destination Management as Cooperative Strategy in the Success of Small Touristic Enterprises," MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers], University of Primorska, Faculty of Management Koper.
  • Handle: RePEc:mgt:micp12:925-936
    as

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    File URL: http://www.fm-kp.si/zalozba/ISBN/978-961-266-201-1/papers/MIC4188.pdf
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    References listed on IDEAS

    as
    1. Crouch, Geoffrey I. & Ritchie, J. R. Brent, 1999. "Tourism, Competitiveness, and Societal Prosperity," Journal of Business Research, Elsevier, vol. 44(3), pages 137-152, March.
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