The Role of Destination Management as Cooperative Strategy in the Success of Small Touristic Enterprises
Destination management is a key issue of all overall model of destinations’ competitiveness, and seems to be a „panacea” in those countries, which introduces the tool-system in the near past, so as to support the small enterprises of destinations to keep up with keen competition (e.g. in Hungary). The main focus of the paper is to summarize the theoretical approaches to destination management, and give an overview of the result of two case studies from Hungary and Austria concerning to the role of destination management in the success of small touristic enterprises.
|This chapter was published in: Ivett Sziva , , pages 925-936, 2012.|
|This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers] with number 925-936.|
|Contact details of provider:|| Postal: Cankarjeva 5, SI-6104 Koper, PO BOX 345|
Phone: 05 610 20 00
Fax: 05 610 20 15
Web page: http://www.fm-kp.si
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Crouch, Geoffrey I. & Ritchie, J. R. Brent, 1999. "Tourism, Competitiveness, and Societal Prosperity," Journal of Business Research, Elsevier, vol. 44(3), pages 137-152, March.
When requesting a correction, please mention this item's handle: RePEc:mgt:micp12:925-936. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Jezovnik)
If references are entirely missing, you can add them using this form.