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Sascha Raithel

Personal Details

First Name:Sascha
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Last Name:Raithel
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RePEc Short-ID:pra1391
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https://www.wiwiss.fu-berlin.de/en/fachbereich/bwl/marketing/department/mitarbeiterinnen/profs/index

Affiliation

Fachbereich Wirtschaftswissenschaft
Freie Universität Berlin

Berlin, Germany
http://www.wiwiss.fu-berlin.de/
RePEc:edi:fwfubde (more details at EDIRC)

Research output

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Jump to: Working papers Articles Chapters

Working papers

  1. Chang Han Lee & Eunju Ko & Henrikki Tikkanen & Michel Phan & Gaetano Aiello & Raffaele Donvito & Sascha Raithel, 2014. "Marketing mix and customer equity of SPA brands : Cross-cultural perspectives," Post-Print hal-02313180, HAL.

Articles

  1. Sascha Raithel, 2025. "The temporal volatility of nonfinancial performance and stock return," Risk Management, Palgrave Macmillan, vol. 27(4), pages 1-22, December.
  2. Jochen Bigus & Kieu Phuong Mai Hua & Sascha Raithel, 2024. "Definitions and measures of corporate reputation in accounting and management: commonalities, differences, and future research," Accounting and Business Research, Taylor & Francis Journals, vol. 54(3), pages 304-336, April.
  3. Sophia Elizabeth Vlieger de Oliveira & Catalina Wache & Sascha Raithel, 2024. "The role of possessions for the extended self of sustainability- concerned anti-consumers," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 220-238, December.
  4. Sascha Raithel & Stefan J. Hock & Alexander Mafael, 2024. "Product recall effectiveness and consumers’ participation in corrective actions," Journal of the Academy of Marketing Science, Springer, vol. 52(3), pages 716-735, May.
  5. Alexander Mafael & Sascha Raithel & Stefan J. Hock, 2022. "Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 174-194, January.
  6. Sascha Raithel & Stefan J. Hock, 2021. "The crisis‐response match: An empirical investigation," Strategic Management Journal, Wiley Blackwell, vol. 42(1), pages 170-184, January.
  7. Blasco-Arcas, Lorena & Alexander, Matthew & Sörhammar, David & Jonas, Julia M. & Raithel, Sascha & Chen, Tom, 2020. "Organizing actor Engagement: A platform perspective," Journal of Business Research, Elsevier, vol. 118(C), pages 74-85.
  8. Raithel, Sascha & Jacob, Frank & Benkenstein, Martin, 2020. "Tuning the Sounds of Service: Essays in Honour of Michael Kleinaltenkamp," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 4(2-3), pages 70-74.
  9. Stefan J. Hock & Sascha Raithel, 2020. "Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns," Management Science, INFORMS, vol. 66(3), pages 1473-1495, March.
  10. Charles R. Taylor & Alexander Mafael & Sascha Raithel & Carissa M. Anthony & David W. Stewart, 2019. "Portrayals of Minorities and Women in Super Bowl Advertising," Journal of Consumer Affairs, Wiley Blackwell, vol. 53(4), pages 1535-1572, December.
  11. Kleinaltenkamp, Michael & Minculescu, Ioana & Raithel, Sascha, 2017. "Customization of B2B Services: Measurement and Impact on Firm Performance," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 1(1), pages 39-56.
  12. Raithel, Sascha & Taylor, Charles R. & Hock, Stefan J., 2016. "Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects," Journal of Business Research, Elsevier, vol. 69(9), pages 3788-3794.
  13. Sascha Raithel & Manfred Schwaiger, 2015. "The effects of corporate reputation perceptions of the general public on shareholder value," Strategic Management Journal, Wiley Blackwell, vol. 36(6), pages 945-956, June.
  14. Xueming Luo & Heli Wang & Sascha Raithel & Qinqin Zheng, 2015. "Corporate social performance, analyst stock recommendations, and firm future returns," Strategic Management Journal, Wiley Blackwell, vol. 36(1), pages 123-136, January.
  15. Martina Panico & Sascha Raithel & Elena Michel, 2014. "The Effect of Media Coverage on Employer Reputation," Journal of Media Economics, Taylor & Francis Journals, vol. 27(4), pages 181-198, December.

Chapters

  1. Sascha Raithel & Shishi Liu, 2026. "Marketing’s Vital Role in Product Recall Management: Innovating Solutions Amidst Risks," Springer Books, in: Marketing.Neu.Denken, pages 543-564, Springer.
  2. Manfred Schwaiger & Sascha Raithel & Matthias Schloderer, 2009. "Recognition or rejection – How a company’s reputation influences stakeholder behaviour," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 39-55, Springer.

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