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Zahy Ramadan

Personal Details

First Name:Zahy
Middle Name:
Last Name:Ramadan
Suffix:
RePEc Short-ID:pra1341
[This author has chosen not to make the email address public]

Affiliation

Adnan Kassar School of Business
Lebanese American University

Beirut/Byblos, Lebanon
http://sb.lau.edu.lb/
RePEc:edi:sblaulb (more details at EDIRC)

Research output

as
Jump to: Articles Chapters

Articles

  1. Zahy B. Ramadan, 2019. "Brand–brand relational moments," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 705-716, November.
  2. Zahy B. Ramadan & Mona Mrad, 2017. "Fashionable Stereotypes and Evolving Trends in the United Arab Emirates," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 4(1), pages 28-36, September.

Chapters

  1. Zahy Ramadan & Maya F. Farah & Ibrahim Abosag & Batule Dahi, 2024. "Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 15-22, Springer.
  2. Maya F. Farah & Zahy Ramadan & Wissam Sammouri & Patricia Tawk, 2024. "Digital Luxury Fashion Shows: Leveraging Interactive Marketing Opportunities Through Social Media Sentiment Analysis," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 23-30, Springer.
  3. Zahy Ramadan & Ibrahim Abosag & Eman Gadalla, 2023. "Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 1-8, Springer.
  4. Zahy Ramadan & Maya F. Farah & Salwa Bekdache, 2023. "The Examination of Social and Service Relational Aspects on Customers’ Retention," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 70-79, Springer.
  5. Maya F. Farah & Zahy Ramadan & Manal Yunis, 2022. "The Examination of Tech Disruptions’ Patterns on the Consumer Journey," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 142-149, Springer.
  6. Maya F. Farah & Mona Mrad & Zahy Ramadan & Houssam Hamdane, 2020. "Handle with Care: Adoption of Drone Delivery Services," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 22-29, Springer.
  7. Zahy Ramadan & Maya Farah & Hadi Audi, 2019. "The Advent of the Voice Moment of Truth: The Case of Amazon’s Alexa," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 165-174, Springer.
  8. Zahy Ramadan & Ibrahim Abosag, 2017. "The Mystique of Customers' Saturation in Online Brand Communities," Chapters, in: Senay Sabah (ed.), Consumer Behavior - Practice Oriented Perspectives, IntechOpen.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Zahy B. Ramadan, 2019. "Brand–brand relational moments," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 705-716, November.

    Cited by:

    1. Shaun M. Powell, 2019. "Journal of Brand Management: year end review 2019," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 615-620, November.
    2. Farah, Maya F. & Ramadan, Zahy B., 2020. "Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).

  2. Zahy B. Ramadan & Mona Mrad, 2017. "Fashionable Stereotypes and Evolving Trends in the United Arab Emirates," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 4(1), pages 28-36, September.

    Cited by:

    1. Guy Assaker & Wassim Shahin, 2022. "What Drives Faculty Publication Citations in the Business Field? Empirical Results from an AACSB Middle Eastern Institution," Publications, MDPI, vol. 10(4), pages 1-29, November.

Chapters

  1. Zahy Ramadan & Maya F. Farah & Salwa Bekdache, 2023. "The Examination of Social and Service Relational Aspects on Customers’ Retention," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 70-79, Springer.

    Cited by:

    1. Christofi, Michael & Zahoor, Nadia & Hadjielias, Elias & Adomako, Samuel, 2024. "Business model innovation and international performance of emerging market international businesses," Journal of International Management, Elsevier, vol. 30(1).

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