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Zsolt Katona

Personal Details

First Name:Zsolt
Middle Name:
Last Name:Katona
Suffix:
RePEc Short-ID:pka831
[This author has chosen not to make the email address public]
http://faculty.haas.berkeley.edu/zskatona/

Affiliation

Walter A. Haas School of Business
University of California-Berkeley

Berkeley, California (United States)
http://www.haas.berkeley.edu/
RePEc:edi:habrkus (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Berman, Ron & Katona, Zsolt, 2010. "The Role of Search Engine Optimization in Search Rankings," MPRA Paper 20129, University Library of Munich, Germany.
  2. Chrysanthos Dellarocas & Zsolt Katona & William Rand, 2010. "Media, Aggregators and the Link Economy: Strategic Hyperlink Formation in Content Networks," Working Papers 10-13, NET Institute.

Articles

  1. Kaifu Zhang & Zsolt Katona, 2012. "Contextual Advertising," Marketing Science, INFORMS, vol. 31(6), pages 980-994, November.
  2. Elie Ofek & Zsolt Katona & Miklos Sarvary, 2011. ""Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers," Marketing Science, INFORMS, vol. 30(1), pages 42-60, 01-02.
  3. Zsolt Katona & Miklos Sarvary, 2010. "The Race for Sponsored Links: Bidding Patterns for Search Advertising," Marketing Science, INFORMS, vol. 29(2), pages 199-215, 03-04.
  4. Zsolt Katona & Miklos Sarvary, 2008. "Network Formation and the Structure of the Commercial World Wide Web," Marketing Science, INFORMS, vol. 27(5), pages 764-778, 09-10.
  5. Katona, Zsolt & Móri, Tamás F., 2006. "A new class of scale free random graphs," Statistics & Probability Letters, Elsevier, vol. 76(15), pages 1587-1593, September.

More information

Research fields, statistics, top rankings, if available.

Statistics

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 2 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-ICT: Information and Communication Technologies (2) 2010-02-13 2010-10-16
  2. NEP-MKT: Marketing (2) 2010-02-13 2010-10-16
  3. NEP-COM: Industrial Competition (1) 2010-10-16
  4. NEP-NET: Network Economics (1) 2010-10-16
  5. NEP-ORE: Operations Research (1) 2010-02-13

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