Diana Gavilan

Personal Details

First Name:	Diana
Middle Name:
Last Name:	Gavilan
Suffix:
RePEc Short-ID:	pga1033
	[This author has chosen not to make the email address public]
	+34 606940868
Terminal Degree:	1992 (from RePEc Genealogy)

Affiliation

Departamento de Organización de Empresa y Marketing
Facultad de Ciencias Económicas y Empresariales
Universidad Complutense de Madrid

Madrid, Spain
http://www.ucm.es//departamento-de-organizacion-de-empresas-y-marketing
RePEc:edi:doucmes (more details at EDIRC)

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

1. Santiago Batista-Toledo & Diana Gavilan, 2023. "Student Experience, Satisfaction and Commitment in Blended Learning: A Structural Equation Modelling Approach," Mathematics, MDPI, vol. 11(3), pages 1-15, February.

   Cited by:

   1. Xingyang Wang & Xiaohui Chen & Xinyi Wu & Jia Lu & Bin Xu & Hanxi Wang, 2023. "Research on the Influencing Factors of University Students’ Learning Ability Satisfaction under the Blended Learning Model," Sustainability, MDPI, vol. 15(16), pages 1-23, August.

2. Diana Gavilan & Maria Avello, 2020. "Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery," SAGE Open, , vol. 10(4), pages 21582440209, November.

   Cited by:

   1. Mohamed Habuba Halima & Yongjun Li & Usman Ghani & Ataullah Kiani & Atamba Cynthia, 2021. "Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness," SAGE Open, , vol. 11(1), pages 21582440211, March.
   2. Shu-Hsien Liao & Da-Chian Hu & Huan-Lun Chou, 2022. "Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation," SAGE Open, , vol. 12(4), pages 21582440221, December.

3. Gavilan, Diana & Fernández-Lores, Susana & Martinez-Navarro, Gema, 2020. "Vividness of news push notifications and users’ response," Technological Forecasting and Social Change, Elsevier, vol. 161(C).

   Cited by:

   1. Diana Gavilan & Maria Avello, 2020. "Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery," SAGE Open, , vol. 10(4), pages 21582440209, November.
   2. Shareef, Mahmud A. & Dwivedi, Yogesh K. & Wright, Angela & Kumar, Vinod & Sharma, Sujeet K. & Rana, Nripendra P, 2021. "Lockdown and sustainability: An effective model of information and communication technology," Technological Forecasting and Social Change, Elsevier, vol. 165(C).

4. Gavilan, Diana & Avello, Maria & Abril, Carmen, 2014. "The mediating role of mental imagery in mobile advertising," International Journal of Information Management, Elsevier, vol. 34(4), pages 457-464.

   Cited by:

   1. Diana Gavilan & Maria Avello, 2020. "Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery," SAGE Open, , vol. 10(4), pages 21582440209, November.
   2. Cheng, Peiyao & Zhang, Chao, 2023. "Show me insides: Investigating the influences of product exploded view on consumers’ mental imagery, comprehension, attitude, and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
   3. Wang, Bin & Xie, Fengyuan & Kandampully, Jay & Wang, Jin, 2022. "Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
   4. Vazquez, Erik Ernesto & Patel, Chirag & Alvidrez, Salvador & Siliceo, Lorena, 2023. "Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presence," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).

Chapters

1. Carolina Afonso & Diana Gavilan & Jesús García-Madariaga & Helena Martins Gonçalves, 2018. "Green Consumer Segmentation: Managerial and Environmental Implications from the Perspective of Business Strategies and Practices," Innovation, Technology, and Knowledge Management, in: Antonio Leal-Millan & Marta Peris-Ortiz & Antonio L. Leal-Rodríguez (ed.), Sustainability in Innovation and Entrepreneurship, chapter 0, pages 137-151, Springer.

   Cited by:

   1. Lehmann, Nico & Sloot, Daniel & Schüle, Christopher & Ardone, Armin & Fichtner, Wolf, 2023. "The motivational drivers behind consumer preferences for regional electricity – Results of a choice experiment in Southern Germany," Energy Economics, Elsevier, vol. 120(C).
   2. Lehmann, Nico & Sloot, Daniel & Ardone, Armin & Fichtner, Wolf, 2022. "Willingness to pay for regional electricity generation – A question of green values and regional product beliefs?," Energy Economics, Elsevier, vol. 110(C).
   3. Lehmann, Nico & Sloot, Daniel & Ardone, Armin & Fichtner, Wolf, 2022. "Consumer preferences for the design of a demand response quota scheme – Results of a choice experiment in Germany," Energy Policy, Elsevier, vol. 167(C).

More information

Research fields, statistics, top rankings, if available.

Statistics

Access and download statistics for all items

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. For general information on how to correct material on RePEc, see these instructions.

To update listings or check citations waiting for approval, Diana Gavilan should log into the RePEc Author Service.

To make corrections to the bibliographic information of a particular item, find the technical contact on the abstract page of that item. There, details are also given on how to add or correct references and citations.

To link different versions of the same work, where versions have a different title, use this form. Note that if the versions have a very similar title and are in the author's profile, the links will usually be created automatically.

Please note that most corrections can take a couple of weeks to filter through the various RePEc services.