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Nebojsa S. Davcik

Personal Details

First Name:Nebojsa
Middle Name:S.
Last Name:Davcik
Suffix:
RePEc Short-ID:pda583
[This author has chosen not to make the email address public]

Affiliation

École de Management de Normandie

Caen/Le Havre, France
http://em-normandie.fr/
RePEc:edi:emnorfr (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Abdul Alqahtani & Piyush Sharma & Nebojsa Davcik & Russel Kingshott, 2024. "How Do Brand Evaluations Affect Online Brand Engagement? Mediation Impact and Evidence from Facebook," Post-Print hal-04871082, HAL.
  2. Nebojsa Davcik & Romain Sohier, 2024. "Digital Brand Equity : Systematic Literature Review and Lexicographic Analysis," Post-Print hal-05015735, HAL.
  3. Nebojsa S. Davcik & Piyush Sharma & Stefan Markovic, 2024. "Ethical Ramifications of the Dark Side of Business Practices in the International Business Area," Post-Print hal-04876528, HAL.
  4. P. Sharma & R.Y.K. Chan & N. Davcik & A. Ueno, 2022. "Cultural Differences in Deliberate Counterfeit Purchase Behavior," Post-Print hal-04445049, HAL.
  5. Nebojsa S. Davcik & Silvio Cardinali & Piyush Sharma & Elena Cedrola, 2021. "Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance," Post-Print hal-04455592, HAL.
  6. Nebojsa Davcik & Daniela Langaro & Colin Jevons & Rita Nascimento, 2021. "Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement," Post-Print hal-04317894, HAL.
  7. P. Sharma & T.Y. Leung & R.P.J. Kingshott & N.S. Davcik & S. Cardinali, 2020. "Managing Uncertainty during a Global Pandemic: An International Business Perspective," Post-Print hal-04457143, HAL.
  8. C. Marques & R.V. Da Silva & N.S. Davcik & R.T. Faria, 2020. "The Role of Brand Equity in a New Rebranding Strategy of a Private Label Brand," Post-Print hal-04457134, HAL.
  9. Nebojsa S. Davcik & Rui Vinhas da Silva & Joe F. Hair, 2014. "Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research," Working Papers Series 2 14-02, ISCTE-IUL, Business Research Unit (BRU-IUL).
  10. Nebojsa S. Davcik, 2013. "The Use And Misuse Of Structural Equation Modeling In Management Research," Working Papers Series 2 13-07, ISCTE-IUL, Business Research Unit (BRU-IUL).

Articles

  1. France, Stephen L. & Davcik, Nebojsa S. & Kazandjian, Brett J., 2025. "Digital brand equity: The concept, antecedents, measurement, and future development," Journal of Business Research, Elsevier, vol. 192(C).
  2. Davcik, Nebojsa S. & Cardinali, Silvio & Sharma, Piyush & Cedrola, Elena, 2021. "Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance," Journal of Business Research, Elsevier, vol. 128(C), pages 650-660.
  3. Sharma, Piyush & Leung, T.Y. & Kingshott, Russel P.J. & Davcik, Nebojsa S. & Cardinali, Silvio, 2020. "Managing uncertainty during a global pandemic: An international business perspective," Journal of Business Research, Elsevier, vol. 116(C), pages 188-192.
  4. Marques, Catarina & da Silva, Rui Vinhas & Davcik, Nebojsa S. & Faria, Rita Tamagnini, 2020. "The role of brand equity in a new rebranding strategy of a private label brand," Journal of Business Research, Elsevier, vol. 117(C), pages 497-507.
  5. Russel Kingshott & Piyush Sharma & Peter Hosie & Nebojsa Davcik, 2019. "Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements," Asia Pacific Journal of Management, Springer, vol. 36(1), pages 135-160, March.
  6. Ly, Amadú & Esperança, José & Davcik, Nebojsa S., 2018. "What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity," Journal of Business Research, Elsevier, vol. 88(C), pages 111-122.
  7. Sharma, Piyush & Davcik, Nebojsa S. & Pillai, Kishore Gopalakrishna, 2016. "Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance," Journal of Business Research, Elsevier, vol. 69(12), pages 5662-5669.
  8. Davcik, Nebojsa S. & Sharma, Piyush, 2016. "Marketing resources, performance, and competitive advantage: A review and future research directions," Journal of Business Research, Elsevier, vol. 69(12), pages 5547-5552.
  9. Nebojsa S. Davcik, 2014. "The use and misuse of structural equation modeling in management research," Journal of Advances in Management Research, Emerald Group Publishing Limited, vol. 11(1), pages 47-81, April.

More information

Research fields, statistics, top rankings, if available.

Statistics

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 2 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-ECM: Econometrics (1) 2013-09-26
  2. NEP-MKT: Marketing (1) 2014-05-24

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