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Report NEP-MKT-2014-05-24
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Clubb, Gary, , "New Marketing Channels in China," Agricultural Outlook Forum 2014, United States Department of Agriculture, Agricultural Outlook Forum, number 168328, DOI: 10.22004/ag.econ.168328.
- Pearson, Dr. David, 2014, "Food Marketing Understanding and influencing consumer demand," 2014 Conference (58th), February 4-7, 2014, Port Macquarie, Australia, Australian Agricultural and Resource Economics Society, number 165869, DOI: 10.22004/ag.econ.165869.
- Jeitschko, Thomas D. & Jung, Yeonjei & Kim, Jaesoo, 2014, "Bundling and joint marketing by rival firms," DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), number 144.
- Reitmeier, Martina & Roosen, Jutta, 2014, "Life Transitions and Food Choice Behavior in Older Adults: How Changes in Social Relationships are Linked to Changes in Brand Preferences," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada, Agricultural and Applied Economics Association, number 166111, DOI: 10.22004/ag.econ.166111.
- Nebojsa S. Davcik & Rui Vinhas da Silva & Joe F. Hair, 2014, "Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research," Working Papers Series 2, ISCTE-IUL, Business Research Unit (BRU-IUL), number 14-02, May.
- Lassoued, Rim & Hobbs, Jill E., 2014, "The Determinants of Consumer Confidence in Credence Attributes:Trust in the Food System and in Brands," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada, Agricultural and Applied Economics Association, number 166103, DOI: 10.22004/ag.econ.166103.