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Michael Karl Zürn
(Michael Karl Zuern)

Personal Details

First Name:Michael
Middle Name:Karl
Last Name:Zuern
Suffix:
In ASCII letters:
RePEc Short-ID:pzx8
[This author has chosen not to make the email address public]
https://www.nim.org/en/about-us/people/michael-zuern

Affiliation

Nürnberg Institut für Marktentscheidungen (NIM)

Nürnberg, Germany
https://www.nim.org/
RePEc:edi:nimnbde (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Niklas Oberwegner & Fabienne Cantner & Monika Imschloss & Michael K. Zürn, 2025. "Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce," Marketing Letters, Springer, vol. 36(4), pages 903-916, December.
  2. Zürn Michael & Buder Fabian & Unfried Matthias, 2023. "Brand Purpose and Brand Success," NIM Marketing Intelligence Review, Paradigm, vol. 15(1), pages 54-59, May.
  3. Zürn, Michael & Topolinski, Sascha, 2017. "When trust comes easy: Articulatory fluency increases transfers in the trust game," Journal of Economic Psychology, Elsevier, vol. 61(C), pages 74-86.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Zürn, Michael & Topolinski, Sascha, 2017. "When trust comes easy: Articulatory fluency increases transfers in the trust game," Journal of Economic Psychology, Elsevier, vol. 61(C), pages 74-86.

    Cited by:

    1. Chapkovski, Philipp, 2022. "Unintended consequences of corruption indices: an experimental approach," MPRA Paper 112598, University Library of Munich, Germany.
    2. Naveh Eskinazi & Miki Malul & Mosi Rosenboim & Tal Shavit, 2023. "Do you still trust me? An experimental study on the effect of uncertainty, complexity and anchors in a trust game," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(2), pages 892-905, March.
    3. Sherman, Arie & Barokas, Guy, 2023. "The effect of name letter on market prices: Field experiments on seller behavior," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 106(C).

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