Fashion Communication in the Digital Age
Editor
- Paula von Wachenfeldt(Stockholm University)Lorenzo Cantoni(USI – Università della Svizzera italiana)Nadzeya Sabatini(Gdansk University of Technology and USI – Università della Svizzera italiana)Teresa Sádaba(ISEM Universidad de Navarra)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), 2026. "Fashion Communication in the Digital Age," Springer Proceedings in Business and Economics, Springer, number 978-3-031-99481-4, April.
Handle: RePEc:spr:prbuec:978-3-031-99481-4
DOI: 10.1007/978-3-031-99481-4Download full text from publisher
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The following chapters of this book are listed in IDEAS- Olga Karamalak & Ksenia Vertlib, 2026. "Following the Trace in Fashion: From Zhivago Look to Slavic Core," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 3-14, Springer.
- Aoife Murray, 2026. "From Rituals to Runways: Theorizing the Folkloric Turn in Contemporary Fashion Through Simone Rocha’s “Lughnasadh”," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 15-27, Springer.
- Karen Cross & Josie Steed, 2026. "Harris Tweed Hebrides: Producing, Promoting, and Protecting Harris Tweed® in the Twenty-First Century," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 29-40, Springer.
- Laura Mejía-Ocampo & Angela Dotor-Robayo, 2026. "Contemporary Archives for the Memory and Legacy of Brands Shaping “Colombian Luxury”: A Review of MH’s Digital Archive," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 41-51, Springer.
- Elisa Zanola & Charlotte Stachel & Sara Greco, 2026. "Leveraging Heritage Argumentation Strategies in Luxury Fashion Brands’ Storytelling," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 53-67, Springer.
- Pietro Lattao & Lorenzo Cantoni, 2026. "Communicating Sacred Meanings Through Perfumes: From the Bible to Current Times," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 69-82, Springer.
- Michela Ornati, 2026. "Fashioning Uniforms for Luxury Hospitality in the Digital Age: The Case of Italian Family Firm Maurel," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 83-94, Springer.
- Katharina Sand, 2026. "Posting Patterns in Paris: A Fashion Library Instagram Case Study," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 95-107, Springer.
- Carlos Checa & Patricia SanMiguel & Marta Torregrosa & Cristina Sánchez-Blanco, 2026. "The Co-Branding Phenomenon in Fashion Brands: An Approach to the Perception of Spanish Consumers," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 111-123, Springer.
- Paula Gargoles & Isabel Garcia Hiljding, 2026. "Exploring Video Podcasting in Fashion Branding: A Comparative Study of Chanel and Nude Project," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 125-138, Springer.
- Sandra Bravo Durán & Jorge Río Pérez, 2026. "Blockcore: Football, Fashion, and Nostalgia in Generation Z," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 139-149, Springer.
- Gabriela Ambás & Paula Gárgoles, 2026. "Black Identities: A Historical and Current Review of Representation in the Fashion Industry," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 151-164, Springer.
- Vittorio Linfante, 2026. "Fashion Palimpsests: Fashion Shows and Fashion Communication, Between Entertainment and Market, Between Real and Digital," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 165-178, Springer.
- Dai Zhu & Nadzeya Sabatini & Nicoletta Fornara, 2026. "Usability Challenges in Sentiment Analysis Tools: A Dual Approach for the Fashion Industry," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 181-195, Springer.
- Tatiana León-Alberca & Daniela Calva-Cabrera & Alejandra Valerio Matos & Angel Torres-Toukoumidis, 2026. "Independent Games and Fashion: A New Frontier in Digital Aesthetics and Narratives," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 197-209, Springer.
- Greta Rizzi & Angelica Vandi, 2026. "Towards Synthetic Imaginaries: Augmenting Fashion Product, Communication, and Retail Design with GAI," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 211-224, Springer.
- Maria Veronica Espejo Mendez & Rafael Almeida Oliveira & Nadzeya Sabatini & Lorenzo Cantoni, 2026. "Adapting to AI in Fashion: Skills Needed, Trends, and Industry Perspectives," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 225-238, Springer.
- Marie Ledendal, 2026. "Communicating Virtual Fashion: A Case Study of the Virtual Collection ‘Neo-Ex’," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 239-252, Springer.
- Catarina Costa & Paulo Salgado & Ana C. Broega, 2026. "Fashion System: The Need for Transparency in Sustainability Communication on Brands Website," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 255-268, Springer.
- Hsin-Pey Peng, 2026. "Classic Brands and Global Culture: A Symbolic Shift Toward Sustainability Inspired by Barthes," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 269-282, Springer.
- Myles Ethan Lascity, 2026. "John Fetterman, The Carhartt Candidate: Clothing, Class, and Authenticity in U.S. Political Coverage," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 283-299, Springer.
- YeSeung Lee, 2026. "Digital Fashion Values: AI Social Listening of Sociopolitical Consciousness," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 301-313, Springer.
- Mirjam-Sarah Lepp & Nadzeya Sabatini & Lorenzo Cantoni, 2026. "Fashion and Product Literacy: The Case of Blockchain Technology and Digital Product Passport as a Communication Tool," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 317-326, Springer.
- T. Muhammed Ashraf, 2026. "Creating Coolness, Embracing Performativity: Hip Hop and Fashion in Kerala," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 327-341, Springer.
- Evgeniia Filippova & Tatiana Sokolova, 2026. "The Perception of Russian Brands of “Luxury Underwear” by Women Aged 18–35," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 343-349, Springer.
- Magdalena Petersson McIntyre, 2026. "Visibility and Vulnerability: Authenticity and Commercialization in Digital Fashion Media," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 351-358, Springer.
- Filippo Maria Disperati, 2026. "Digital Fashion Art Direction in Italy: Shaping Sustainable Practices and Mindsets," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 359-366, Springer.
- Isabella Campagnol, 2026. "Glamour on the Slopes. Women’s Skiwear in Italian Magazines of the Interwar Years," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 367-372, Springer.
- Lavina Nimba Bhaskar & Dimple Bahl, 2026. "Fashion in Folk," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 373-381, Springer.
- Tyla Stevenson, 2026. "Metaverse Fashion Week: New Platforms, Same Fashion System?," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 383-390, Springer.
- Maria Ida De Ioanni, 2026. "Digital Writings of Fashion Cultures: New Formats of Publication of Creative Know-How in the Mediterranean Basin," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 391-396, Springer.
- Qingyi Zhang & Haze Ng, 2026. "A Digitized Sustainable Preservation Framework for Traditional Garment-Making Techniques: A Case Study of Hong Kong Cheongsam," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 397-402, Springer.
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