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Adapting to AI in Fashion: Skills Needed, Trends, and Industry Perspectives

In: Fashion Communication in the Digital Age

Author

Listed:
  • Maria Veronica Espejo Mendez

    (USI – Università della Svizzera italiana)

  • Rafael Almeida Oliveira

    (Università degli Studi di Napoli Federico II)

  • Nadzeya Sabatini

    (Gdansk University of Technology and USI – Università della Svizzera italiana)

  • Lorenzo Cantoni

    (USI – Università della Svizzera italiana)

Abstract

Artificial Intelligence (AI) is impacting the fashion sector, from streamlining operations to improving customer engagement. As companies adopt these technologies, tasks need to be redefined accordingly, and some jobs may even be replaced. Finally, the employees need to adapt to this evolving landscape. This study analyzes the demand for AI-related skills in the fashion industry through two methods: by examining LinkedIn job postings to identify needed skills when it comes to digital technologies and AI, and in-depth semi-structured interviews with industry professionals to understand current and possible future skills requirements. These combined insights provide a vivid picture of the sector, with a wide and emerging interest in the AI topic, but cautious steps and limited requests when it comes to new recruitments.

Suggested Citation

  • Maria Veronica Espejo Mendez & Rafael Almeida Oliveira & Nadzeya Sabatini & Lorenzo Cantoni, 2026. "Adapting to AI in Fashion: Skills Needed, Trends, and Industry Perspectives," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 225-238, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-99481-4_17
    DOI: 10.1007/978-3-031-99481-4_17
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