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Fashion Palimpsests: Fashion Shows and Fashion Communication, Between Entertainment and Market, Between Real and Digital

In: Fashion Communication in the Digital Age

Author

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  • Vittorio Linfante

    (Alma Mater Studiorum – Università di Bologna)

Abstract

As a practice and a language, fashion has long served as a medium for expressing identities, desires, and ideals intertwined with communication. The relationship between aesthetic production and the media through which messages are disseminated and interpreted has evolved significantly. Fashion communication has transitioned from early forms of fashion publishing and the pioneering use of photography to the widespread diffusion of fashion via digital platforms, resulting in a multifaceted communication system in the contemporary world. Today, fashion communication includes a complex series of methods and tools. It involves more than isolated moments and takes place through complete communicative palimpsests. These palimpsests borrow strategies and practices traditionally associated with other media, such as radio and television. This article investigates the evolution of fashion shows, from their origins in Parisian ateliers to their current complexity, to explore their role within this contemporary omnichannel communication framework. Fashion shows are no longer merely exclusive, punctual events but integral components of a broader communication system characterised by both live and on-demand experiences. These hybrid moments, experienced in person or via digital channels, collectively contribute to constructing modern palimpsests, shaping a dynamic and multifaceted communication landscape.

Suggested Citation

  • Vittorio Linfante, 2026. "Fashion Palimpsests: Fashion Shows and Fashion Communication, Between Entertainment and Market, Between Real and Digital," Springer Proceedings in Business and Economics, in: Paula von Wachenfeldt & Lorenzo Cantoni & Nadzeya Sabatini & Teresa Sádaba (ed.), Fashion Communication in the Digital Age, pages 165-178, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-99481-4_13
    DOI: 10.1007/978-3-031-99481-4_13
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