Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)
Editor
- N. V. Suresh(ASET College of Science and Technology, Management Studies)P. S. Buvaneswari(University of Madras, Commerce)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.2991/978-94-6463-433-4
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Book Chapters
The following chapters of this book are listed in IDEAS- N. V. Suresh & P. S. Buvaneswari, 2024. "Peer-Review Statements," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 1-3, Springer.
- J. Hena Esther Rani & G. Kalpana, 2024. "Goods and Services Tax: A Study on Small Business Entities Taxpayers in Chennai," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 4-17, Springer.
- N. V. Suresh & Ananth Selvakumar & B. Sasikala & Gajalakshmi Sridhar, 2024. "Integrating Environmental, Social, and Governance (ESG) Factors into Social Accounting Frameworks: Implications for Sustainable Business Practices," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 18-28, Springer.
- N. Chithra & V. Leelavathy & G. Preetha, 2024. "Study on Consumer Perception Towards E-Wallets: A Comprehensive Analysis Using Primary and Secondary Data," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 29-44, Springer.
- V. Leelavathy & N. Chithra & V. Nachiammai, 2024. "Examining the Influence and Advantages of Digital Transformation within Accounting Firms: A Comprehensive Analysis," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 45-56, Springer.
- P. S. Buvaneswari & M. S. Swetha, 2024. "Ad Avoidance in Digital Advertising: The Impact of Privacy Disruption and Perceived Intrusiveness," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 57-76, Springer.
- Manjunath Gundupagi & Chandan Prasad Nellore & Swathi Guduri, 2024. "Assessing The Impact of Mobile Learning Applications on Higher Education Outcomes in Rural India: A Case Study Approach," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 77-87, Springer.
- S. Durairaj & V. Vetrivel, 2024. "The Effect of AI (Artificial Intelligence) in Employee Performance Evaluation on Employee Retention in the Information Technology Sector," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 88-108, Springer.
- S. Dinesh Kumar & K. Soundarapandiyan & S. Meera, 2024. "Influence of Technological Innovation in Marketing on Consumer Behaviour," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 109-122, Springer.
- S. Hariharan & V. Vetrivel, 2024. "The Impact of Service Quality in the Success of Traditional Catering Businesses in Coimbatore," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 123-138, Springer.
- Shaistha Shabnum & Anish Sharmila, 2024. "Chepauk Palace: A Comparative Study of Green Construction Methodologies of the Tamil Nadu Palaces and Modern Practices," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 139-149, Springer.
- S. Jayashree & V. Sumalatha, 2024. "Plant Leaf Disease Detection Using Resnet-50 Based on Deep Learning," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 150-166, Springer.
- S. Rajagopal & J. Sridevi, 2024. "The Power of Employee Engagement: Unlocking the Full Potential of workforce – In Electronic Industry of Tamil Nadu," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 167-180, Springer.
- R. Nithya & C. Ramamurthy, 2024. "Factors Influencing Purchasing Decision in Online Platform Among College Girls in Chennai," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 181-191, Springer.
- V. Narendiran & V. Vetrivel, 2024. "Consumer Perception of Post-Purchase Experience on Electric Vehicle Owners in Chennai City," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 192-208, Springer.
- M. Ramya & G. Prabu, 2024. "How well a job performance works after a pandemic?: A Qualitative Approach," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 209-226, Springer.
- J. Saranya & A. Anbu, 2024. "Role of Employee Engagement Mediating Employee Branding and Organizational Commitment and Its Impact on It Industry," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 227-243, Springer.
- S. K. Sindu Bharathi & S. Sujatha, 2024. "A Systematic Review Approach to Organisational Conflict Resolution for Optimal Productivity and Seamless Functioning," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 244-265, Springer.
- R. Pandimeenal, 2024. "Bankers Opinion Towards Export Finance in Vellore District," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 266-280, Springer.
- K. Jayalakshmi & N. Jayanthi, 2024. "AI-Powered HR: Enhancing Employee Experience and Engagement," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 281-294, Springer.
- H. Anwer Basha & Arul Mary Rexy & L. N. Jayanthi, 2024. "A Comparative Study on the Application of Internet of Things in Smart Farming for Monitoring the Farming," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 295-306, Springer.
- P. Mahalakshmi & P. Kannan & M. Venkatesh, 2024. "Influence of Advertisements Effects in Impulse Buying Behaviour Towards Social Media in Electronic Retailing," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 307-316, Springer.
- Nisbath Majnoor & K. Vinayagam, 2024. "The Profound Impact of Technology on Agile Change Management: A Bibliometric Analysis," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 317-333, Springer.
- G. Ashwardhini & R. M. Duraiarasan, 2024. "Customer Perception on role of Artificial Intelligence (AI) in the Banking Industry in Chennai," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 334-349, Springer.
- S. Soosai Agnel Jude & K. Vinayagam, 2024. "Impact of HRM Practices and Artificial Intelligence on Employee Attrition in It Industry," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 350-358, Springer.
- P.Senthil Kumari, 2024. "Predicting the Severity of Diabetes Using ECLAT Algorithm in Data Mining," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 359-370, Springer.
- V. Rajeswaree & V. Jayanthi, 2024. "A Study on Gen Z’s Adoption and Intention on Digital Wallet in Allusion to Green Banking," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 371-382, Springer.
- T.H. Lalrokhawma & SARITA Satpathy, 2024. "Role of HRM Practices in Telecommunication Sector: A Comparative Study Between Public and Private Company," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 383-397, Springer.
- T.R.V. Pushpa Bhagyam & Saket Ranjan Praveer & T. Padmavathi, 2024. "Predictors of Social Enterprises’ Workforce Engagement: A Psychological Capital Perspective," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 398-412, Springer.
- K. Rajeswari & V. Jayanthi, 2024. "Empowerment of Microfinance among Self Help Groups with respect to Tamilnadu," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 413-431, Springer.
- V. Balaji & V. Nithyananthan, 2024. "A Study on Factors Affecting Employee’s Emotional Stability in Information Technology Sector at Chennai," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 432-441, Springer.
- V. Sharanya & K. Soundarapandiyan & S. Dinesh Kumar, 2024. "Postulation of Blockchain technology as a core of Digital Era," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 442-450, Springer.
- K. Suganya & P. Sasikumar, 2024. "Impact of e-recruitment Process and Its Effectiveness of Healthcare Sector in Tamil Nadu," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 451-459, Springer.
- N. Aniruddhan & K. Soundarapandiyan, 2024. "Future Dynamics and Forecasts in Logistics and Transportation through Digital Transformation – A Study w. r. to Manufacturing Industries," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 460-464, Springer.
- C.P. Chandra Mohini & V. Raghavendran, 2024. "Functionality of Digital Twin in Shopfloor Employees Training with AI and ML Technologies," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 465-477, Springer.
- Abhishek Raghulan & N. Jayanthi, 2024. "Revolutionizing Marketing: How Ai is Transforming Customer Engagement," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 478-492, Springer.
- Priya, 2024. "Role of Artificial Intelligence in the Transformation of HRM: A Bibliometric Analysis," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 493-508, Springer.
- R. Shanmugam & Prathamesh Nadkarni & Manisha Pipariya, 2024. "Green Marketing Strategies and the Influence of Customer Behaviour on Green Products," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 509-517, Springer.
- Vaishali Nikalje & Shanmugam Ramar & Vineeta Agrawal, 2024. "Determinants Shaping Consumer Choices in Retail Stores," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 518-527, Springer.
- S. Suneetha & A. Krishna Sudheer & Ch. Shankar & Sukanya Metta, 2024. "HR in the Era of AI Paradoxes: Balancing Automation and Human Touch," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 528-545, Springer.
- D. Gayathri & V. Raghavendran, 2024. "An Analysis of Advanced FaceNet Deep Learning Algorithm in Facial Authentication," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 546-554, Springer.
- R. Krithiga Devi & P. Sasikumar, 2024. "Impact of Telemedicine Services Among Rural Women in Tamilnadu," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 555-565, Springer.
- S. Arockiya Selvi & T. Kamalakannan, 2024. "The Effect of Emotions and Parkinson’s Disease Prediction Using Classification Learner Models with EEG Dataset Generation," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 566-577, Springer.
- J. Sridevi & S. Rajagopal, 2024. "The Implications of the Covid-19 Pandemic on HRM Practices in Indian Manufacturing Industry," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 578-588, Springer.
- PrabhaSingh & SumatiSidharth & Prathamesh Nadkarni, 2024. "Exploring the Role of Sustainable Green Finance in Addressing Global Economic Challenges: A Literature Review," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 589-612, Springer.
- V. P. Anu Rekha & J. Sridevi, 2024. "The Influence of Behavioral Finance on Decisions about Stock Market Investments," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 613-625, Springer.
- P. Radha & P. Sasikumar, 2024. "Influence of Customer Integrity and context of Sustainable Marketing Strategies in Tamil Nadu," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 626-637, Springer.
- Manjunath Gundupagi & Chandan Prasad Nellore & Swathi Guduri, 2024. "Correction to: Assessing The Impact of Mobile Learning Applications on Higher Education Outcomes in Rural India: A Case Study Approach," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages C1-C1, Springer.
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