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The Influence of Behavioral Finance on Decisions about Stock Market Investments

In: Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)

Author

Listed:
  • V. P. Anu Rekha

    (Dr.M.G.R Educational and Research Institute (Deemed to Be University), Research Scholar, Faculty of Management Studies)

  • J. Sridevi

    (Dr.M.G.R Educational and Research Institute (Deemed to Be University) Maduravoyal, Professor, Faculty of Management Studies)

Abstract

A new approach to investing for the Indian stock market embodies behavioural finance. Behavioural finance, a novel perspective on the financial system, provides investors new possibilities for investing in the Indian stock market. This study can help with the understanding of how psychological variables have influenced the development of the financial market. Investors can make better stock market-based investing decisions by using behavioural finance, which offers a better knowledge of the behaviour of financial markets. The samples were drawn from 120 respondents, of whom 41% were men and 59% were women. The sampling methods utilized were ANOVA, regression analysis, and the T-test. Financial investors wield enormous power over the Indian stock market due to their large investments there. This approach enables it simple to assess investor activity in the Indian stock market.

Suggested Citation

  • V. P. Anu Rekha & J. Sridevi, 2024. "The Influence of Behavioral Finance on Decisions about Stock Market Investments," Advances in Economics, Business and Management Research, in: N. V. Suresh & P. S. Buvaneswari (ed.), Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), pages 613-625, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-433-4_46
    DOI: 10.2991/978-94-6463-433-4_46
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