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Building Brand Authenticity

Author

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  • Michael Beverland

    (RMIT University)

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Suggested Citation

  • Michael Beverland, 2009. "Building Brand Authenticity," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-25080-2.
    • Handle: RePEc:pal:palbok:978-0-230-25080-2
    DOI: 10.1057/9780230250802
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    Citations

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    Cited by:

    1. Mohammad Muzahid Akbar & Walter Wymer, 2017. "Refining the conceptualization of Brand Authenticity," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 14-32, January.
    2. Kieran O’Connor & Glenn R Carroll & Balázs Kovács, 2017. "Disambiguating authenticity: Interpretations of value and appeal," PLOS ONE, Public Library of Science, vol. 12(6), pages 1-22, June.
    3. Silvia Biraghi & Rossella Chiara Gambetti & Angela Antonia Beccanulli, 2020. "Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism," Italian Journal of Marketing, Springer, vol. 2020(2), pages 163-187, September.
    4. Malone, Sheila & Tynan, Caroline & McKechnie, Sally, 2023. "Unconventional luxury: The reappropriation of time and substance," Journal of Business Research, Elsevier, vol. 163(C).
    5. Anthony Samuel & Dan Taylor & Gareth R. T. White & Matthew Norris, 2018. "Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi’s ‘Go Forth Braddock’ campaign," Journal of Brand Management, Palgrave Macmillan, vol. 25(1), pages 53-67, January.
    6. Walter Wymer & Mohammad Muzahid Akbar, 2017. "Brand authenticity, its conceptualization, and its relevance to nonprofit marketing," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(3), pages 359-374, September.
    7. Per Kristav & Izabelle Bäckström & Axel Nordin & Anders Warell & Olaf Diegel, 2018. "A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the ," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 46-65.
    8. Martin Heinberg & Constantine S. Katsikeas & H. Erkan Ozkaya & Markus Taube, 2020. "How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 869-890, September.
    9. Yiming Zhong & Shukun Tang & Mei Lan, 2023. "Research on the Inheritance Path and the Branding Inheritance Model of Traditional Crafts," Sustainability, MDPI, vol. 15(7), pages 1-21, March.
    10. Alhouti, Sarah & Johnson, Catherine M. & Holloway, Betsy Bugg, 2016. "Corporate social responsibility authenticity: Investigating its antecedents and outcomes," Journal of Business Research, Elsevier, vol. 69(3), pages 1242-1249.
    11. Balázs Kovács & Glenn R. Carroll & David W. Lehman, 2014. "Authenticity and Consumer Value Ratings: Empirical Tests from the Restaurant Domain," Organization Science, INFORMS, vol. 25(2), pages 458-478, April.
    12. Urde, Mats & Baumgarth, Carsten & Merrilees, Bill, 2013. "Brand orientation and market orientation — From alternatives to synergy," Journal of Business Research, Elsevier, vol. 66(1), pages 13-20.
    13. Eggers, Fabian & O’Dwyer, Michele & Kraus, Sascha & Vallaster, Christine & Güldenberg, Stefan, 2013. "The impact of brand authenticity on brand trust and SME growth: A CEO perspective," Journal of World Business, Elsevier, vol. 48(3), pages 340-348.
    14. Susan Standing & Craig Standing, 2019. "Innovating Authentically: Cultural Differentiation in the Animation Sector," Systemic Practice and Action Research, Springer, vol. 32(5), pages 557-571, October.

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