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Sustainability in the corporate sector: A news textual analysis approach to measuring ESG performance

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  • Imron, Mohammad Izzat Raihan

Abstract

Sustainability has become a crucial factor in the financial sector, making the assessment of a company's sustainability performance essential for informed decision-making. Recognizing the media's power to shape public perception of corporate sustainability issues, this study examines the use of news analysis to evaluate companies' performance against Environmental, Social, and Governance (ESG) criteria. Leveraging OpenAI's models, this research parses unstructured data within news articles and introduces a machine learning pipeline to score companies' ESG performance based on their media representation. The study uncovers several key findings: firstly, it demonstrates that a less costly, fine-tuned model can surpass the zero-shot capabilities of a more expensive model in classifying ESG content. Secondly, it identifies discrepancies in media coverage across industries, leading to unequal assessments of companies. Thirdly, it reveals a media tendency to underreport companies' environmental efforts. Finally, the study highlights areas where companies face media criticism, suggesting potential improvements in their ESG practices. These insights contribute to the understanding of how machine learning can assist in the critical evaluation of sustainability in the business domain.

Suggested Citation

  • Imron, Mohammad Izzat Raihan, 2025. "Sustainability in the corporate sector: A news textual analysis approach to measuring ESG performance," Junior Management Science (JUMS), Junior Management Science e. V., vol. 10(2), pages 369-401.
    • Handle: RePEc:zbw:jumsac:320452
    DOI: 10.5282/jums/v10i2pp369-401
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    References listed on IDEAS

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    1. Shijie Wu & Ozan Irsoy & Steven Lu & Vadim Dabravolski & Mark Dredze & Sebastian Gehrmann & Prabhanjan Kambadur & David Rosenberg & Gideon Mann, 2023. "BloombergGPT: A Large Language Model for Finance," Papers 2303.17564, arXiv.org, revised Dec 2023.
    2. Aaron K. Chatterji & Rodolphe Durand & David I. Levine & Samuel Touboul, 2016. "Do ratings of firms converge? Implications for managers, investors and strategy researchers," Strategic Management Journal, Wiley Blackwell, vol. 37(8), pages 1597-1614, August.
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