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Social Value Creation: A Qualitative Study Of Indian Social Entrepreneurs

Author

Listed:
  • CHAMU SUNDARAMURTHY

    (College of Business Administration, San Diego State University, 5500 Campanile Drive, San Diego, CA 92182-8236, USA)

  • MARTINA MUSTEEN

    (College of Business Administration, San Diego State University, 5500 Campanile Drive, San Diego, CA 92182-8236, USA)

  • AMY E. RANDEL

    (College of Business Administration, San Diego State University, 5500 Campanile Drive, San Diego, CA 92182-8236, USA)

Abstract

Social entrepreneurship is emerging as an important field of study within business disciplines. There is significant social entrepreneurship activity in emerging economies but little systematic research of the phenomenon in this context. The purpose of this study is to generate a deeper understanding of how social value is created in India (one of the largest emerging economies). Using a multiple historical case study design and systematic coding techniques, we uncover distinct types of social entrepreneurship activities in India and identify intriguing common, conceptual themes across types. These insights pointedly illustrate how social entrepreneurs successfully blend social and economic imperatives of social entrepreneurship. Based on our findings, we present four testable propositions.

Suggested Citation

  • Chamu Sundaramurthy & Martina Musteen & Amy E. Randel, 2013. "Social Value Creation: A Qualitative Study Of Indian Social Entrepreneurs," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 18(02), pages 1-20.
    • Handle: RePEc:wsi:jdexxx:v:18:y:2013:i:02:n:s1084946713500118
    DOI: 10.1142/S1084946713500118
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    Cited by:

    1. Barbara Bradač Hojnik & Katja Crnogaj, 2020. "Social Impact, Innovations, and Market Activity of Social Enterprises: Comparison of European Countries," Sustainability, MDPI, vol. 12(5), pages 1-15, March.
    2. Monica Nandan & Archana Singh & Gokul Mandayam, 2019. "Social Value Creation and Social Innovation by Human Service Professionals: Evidence from Missouri, USA," Administrative Sciences, MDPI, vol. 9(4), pages 1-22, November.
    3. Alon, Ilan & Mersland, Roy & Musteen, Martina & Randøy, Trond, 2020. "The research frontier on internationalization of social enterprises," Journal of World Business, Elsevier, vol. 55(5).
    4. Martina Musteen & Ross Curran & Nuno Arroteia & Maria Ripollés & Andreu Blesa, 2018. "A Community of Practice Approach to Teaching International Entrepreneurship," Administrative Sciences, MDPI, vol. 8(4), pages 1-17, September.
    5. Ruchi Jain & Anushree Tandon & Ruchi Khandelwal, 2020. "Taming Consumer Resistance for Taboo Products: The Case of PeeBuddy," South Asian Journal of Business and Management Cases, , vol. 9(1), pages 10-23, April.
    6. Wang Jiatong & Cai Li & Majid Murad & Fakhar Shahzad & Sheikh Farhan Ashraf, 2021. "Impact of Social Entrepreneurial Factors on Sustainable Enterprise Development: Mediating Role of Social Network and Moderating Effect of Government Regulations," SAGE Open, , vol. 11(3), pages 21582440211, July.

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