IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v14y2010i02ns1363919610002660.html
   My bibliography  Save this article

The Relationship Between An Innovation Orientation And Competitive Strategy

Author

Listed:
  • C. BROOKE DOBNI

    (University of Saskatchewan, 25 Campus Drive, Saskatoon, Saskatchewan, S7N 5A7, Canada)

Abstract

The strategy chosen in organizations is related to several factors including the organization's mission, objectives, resources, and its innovation orientation. Using a sample of Canadian organizations, this study examines the relationships between an organization's innovation orientation and the types of competitive strategies they pursue.An innovation orientation describes how innovative an organization is and the results suggest that such an orientation provides a context for the implementation of proactive growth-based strategies. Organizations that possess high innovation orientations engage in value creation strategies such as market segmentation, developing new products/services for new markets, and product or service customisation. Those organizations possessing low innovation orientations generally practice less aggressive and internally focused strategies, de-emphasising such things as customer service, brand reputation, and co-operation based strategies such as joint ventures and alliances.

Suggested Citation

  • C. Brooke Dobni, 2010. "The Relationship Between An Innovation Orientation And Competitive Strategy," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 14(02), pages 331-357.
    • Handle: RePEc:wsi:ijimxx:v:14:y:2010:i:02:n:s1363919610002660
    DOI: 10.1142/S1363919610002660
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919610002660
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919610002660?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Teresa Kraśnicka & Wojciech Głód & Martyna Wronka-Pośpiech, 2018. "Management innovation, pro-innovation organisational culture and enterprise performance: testing the mediation effect," Review of Managerial Science, Springer, vol. 12(3), pages 737-769, July.
    2. Dobni, C. Brooke & Sand, Christopher, 2018. "Strategy shift: Integrating strategy and the firm’s capability to innovate," Business Horizons, Elsevier, vol. 61(5), pages 797-808.
    3. Wilson, Grant Alexander & Case, Tyler & Dobni, C. Brooke, 2023. "A global study of innovation-oriented firms: Dimensions, practices, and performance," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    4. Ney Luiz Bellegard & Rodolfo Coelho Prates, 2017. "Determinants Of Proficiency In Underlying Processes Of Technological Innovation Management," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(06), pages 1-38, August.
    5. Mohammad Jamal Khan & Sahrish Ahmad & Hasliza Abdul Halim & Noor Hazlina Ahmad, 2022. "The Effect of Service Innovation Orientation and Open Innovation on Innovation Performance of Medium and Small Private Hospitals in India," SAGE Open, , vol. 12(3), pages 21582440221, August.
    6. Theoneste MANISHIMWE & Lukman RAIMI, 2021. "Impact of Entrepreneurial Marketing on Organisational Performance of Small Business Enterprises in Yola, North-East of Nigeria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 10-21, August.
    7. Onufrey, Ksenia & Bergek, Anna, 2021. "Transformation in a mature industry: The role of business and innovation strategies," Technovation, Elsevier, vol. 105(C).
    8. Lourdes Pineda-Celaya & María-Paz Andrés-Reina & Manuel González-Pérez, 2022. "Measuring the Innovation Orientation of Organizational Culture: An Application to the Service Provider Companies of the State-Owned Oil Company PEMEX in the Southeast of Mexico," Sustainability, MDPI, vol. 14(4), pages 1-21, February.
    9. Teresa Kraśnicka & Wojciech Głód & Martyna Wronka-Pośpiech, 2016. "Management Innovation and Its Measurement," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 12(2), pages 95-121.
    10. Sonja Christina Sperber, 2017. "The Top Managers' Impact On Opening The Organizational Culture To Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(02), pages 1-42, February.
    11. Md. Hassan Jafri, 2018. "Moderating Role of Job Autonomy and Supervisor Support in Trait Emotional Intelligence and Employee Creativity Relationship," Vision, , vol. 22(3), pages 253-263, September.
    12. Mariusz Niekurzak & Jerzy Mikulik, 2023. "Business Models in Terms of the Strategy for Sustainable Management in Economic Entities Taking into Account Energy Transformation," Energies, MDPI, vol. 16(11), pages 1-17, May.
    13. Silvia Blasi & Benedetta Crisafulli & Silvia Rita Sedita, 2020. "Selling the circularity: Investigating the impact of circularity promotion on the performance of Italian manufacturing companies," "Marco Fanno" Working Papers 0259, Dipartimento di Scienze Economiche "Marco Fanno".
    14. Stawicka Ewa, 2023. "The Impact of Innovation on the Sustainable Development of Enterprises," Folia Oeconomica Stetinensia, Sciendo, vol. 23(2), pages 370-386, December.
    15. García-Villaverde, Pedro M. & Ruiz-Ortega, María J. & Parra-Requena, Gloria, 2012. "Towards a comprehensive model of entry timing in the ICT industry: Direct and indirect effects," Journal of World Business, Elsevier, vol. 47(2), pages 297-310.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:14:y:2010:i:02:n:s1363919610002660. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.