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A Network-Based Threshold Model For The Spreading Of Fads In Society And Markets

Author

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  • ANDREAS GRÖNLUND

    (Department of Physics, Umeå University, 90187 Umeå, Sweden)

  • PETTER HOLME

    (Department of Physics, University of Michigan, Ann Arbor, MI 48109, USA)

Abstract

We investigate the behavior of a threshold model for the spreading of fads and similar phenomena in society. The model gives the fad dynamics and is intended to be confined to an underlying network structure. We investigate the whole parameter space of the fad dynamics on three types of network models. The dynamics we discover is rich and highly dependent on the underlying network structure. For some range of the parameter space, for all types of substrate networks, there are a great variety of sizes and life-lengths of the fads — what one sees in real-world social and economical systems.

Suggested Citation

  • Andreas Grönlund & Petter Holme, 2005. "A Network-Based Threshold Model For The Spreading Of Fads In Society And Markets," Advances in Complex Systems (ACS), World Scientific Publishing Co. Pte. Ltd., vol. 8(02n03), pages 261-273.
    • Handle: RePEc:wsi:acsxxx:v:08:y:2005:i:02n03:n:s0219525905000439
    DOI: 10.1142/S0219525905000439
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    References listed on IDEAS

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    1. Dorogovtsev, S.N. & Mendes, J.F.F., 2003. "Evolution of Networks: From Biological Nets to the Internet and WWW," OUP Catalogue, Oxford University Press, number 9780198515906.
    2. Unknown, 2004. "Jim McDonald," Amber Waves:The Economics of Food, Farming, Natural Resources, and Rural America, United States Department of Agriculture, Economic Research Service, pages 1-1, November.
    3. van Damme, E.E.C., 2004. "Vrije stroom," Other publications TiSEM 47fab04d-748f-41a1-9262-a, Tilburg University, School of Economics and Management.
    4. van Damme, E.E.C., 2004. "Vrijheid om te groeien," Other publications TiSEM d56a8a27-420c-4964-bb94-3, Tilburg University, School of Economics and Management.
    5. van Damme, E.E.C., 2004. "Dief van je eigen portemonnee," Other publications TiSEM f6d289eb-f4b4-41d3-85f4-d, Tilburg University, School of Economics and Management.
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    Cited by:

    1. Bale, Catherine S.E. & McCullen, Nicholas J. & Foxon, Timothy J. & Rucklidge, Alastair M. & Gale, William F., 2013. "Harnessing social networks for promoting adoption of energy technologies in the domestic sector," Energy Policy, Elsevier, vol. 63(C), pages 833-844.
    2. Rodolfo Baggio, 2011. "The Mechanism for Spreading Online Reputation," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 4(2), pages 5-13.

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