IDEAS home Printed from https://ideas.repec.org/a/vrs/spotou/v32y2025i1p31-38n1006.html
   My bibliography  Save this article

Enhancing Tourist Experience to Strengthen Revisit Intention in Adventure and Sustainable Tourism

Author

Listed:
  • Yuliviona Reni

    (Universitas Bung Hatta, Faculty of Economics and Business, Management Department, Padang, Indonesia)

  • Zakuan Norhayati

    (Universiti Teknologi Malaysia, Faculty of Management, Management Department, Johor, Malaysia)

  • Jadmiko Purbo

    (Universitas Bung Hatta, Faculty of Economics and Business, Management Department, Padang, Indonesia)

  • Azliyanti Elfitra

    (Universitas Bung Hatta, Faculty of Economics and Business, Management Department, Padang, Indonesia)

  • Kamener Dahliana

    (Universitas Bung Hatta, Faculty of Economics and Business, Management Department, Padang, Indonesia)

  • Wati Linda

    (Universitas Bung Hatta, Faculty of Economics and Business, Management Department, Padang, Indonesia)

Abstract

Introduction. The expansion of multiple tourism sectors continues to face limitations, restricting the full potential for growth. In this context, the factors contributing to declining demand must be investigated since sustainable nature-based tourism plays a significant role in enhancing individual incomes and supporting environmental conservation. Therefore, this research aimed to investigate the factors influencing social media marketing, tourist attractions, experience and destination image regarding the intention to revisit in the context of adventure tourism in Indonesia. Material and methods. Theory of Planned Behavior (TPB) has been increasingly used in tourism research to elucidate the factors influencing revisit intention. A total of 88 respondents who participated in adventure tourism with special revisit intention were included in the study. The analysis method adopted was regression using Stata version 12.0. Results. The results showed that social media marketing and tourist attractions did not affect revisit intention. In contrast, the experience of tourists and destination image positively influenced revisit intention. Improving the overall tourist experience and cultivating a positive destination image were critical strategies for promoting repeat visits and ensuring the sustainable growth of tourism destination. Conclusions. Considering the importance, social media marketing and tourist attractions could be integrated with efforts to enhance satisfaction and perceived value to drive revisitation effectively. Moreover, tourism managers enhanced satisfaction and perceived value to promote repeat visits and achieve sustainable growth competitiveness in a comprehensive strategy.

Suggested Citation

  • Yuliviona Reni & Zakuan Norhayati & Jadmiko Purbo & Azliyanti Elfitra & Kamener Dahliana & Wati Linda, 2025. "Enhancing Tourist Experience to Strengthen Revisit Intention in Adventure and Sustainable Tourism," Polish Journal of Sport and Tourism, Sciendo, vol. 32(1), pages 31-38.
  • Handle: RePEc:vrs:spotou:v:32:y:2025:i:1:p:31-38:n:1006
    DOI: 10.2478/pjst-2025-0006
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/pjst-2025-0006
    Download Restriction: no

    File URL: https://libkey.io/10.2478/pjst-2025-0006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Haiyan Ma & Yung-ho Chiu & Xiaocong Tian & Juanjuan Zhang & Quan Guo, 2020. "Safety or Travel: Which Is More Important? The Impact of Disaster Events on Tourism," Sustainability, MDPI, vol. 12(7), pages 1-12, April.
    2. Bhati, Abhishek & Pearce, Philip, 2017. "Tourist attractions in Bangkok and Singapore; linking vandalism and setting characteristics," Tourism Management, Elsevier, vol. 63(C), pages 15-30.
    3. Ali Al-Badi & Ali Tarhini & Salima Al-Sawaei, 2017. "Utilizing Social Media to Encourage Domestic Tourism in Oman," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(4), pages 1-84, March.
    4. Paker, Neslihan & Vural, Ceren Altuntaş, 2016. "Customer segmentation for marinas: Evaluating marinas as destinations," Tourism Management, Elsevier, vol. 56(C), pages 156-171.
    5. Gill Pomfret & Bill Bramwell, 2016. "The characteristics and motivational decisions of outdoor adventure tourists: a review and analysis," Current Issues in Tourism, Taylor & Francis Journals, vol. 19(14), pages 1447-1478, December.
    6. Christina Katsikari & Leonidas Hatzithomas & Thomas Fotiadis & Dimitrios Folinas, 2020. "Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
    7. Bang Nguyen Viet & Huu Phuc Dang & Ho Hai Nguyen, 2020. "Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1796249-179, January.
    8. Zaitul Zaitul & Ilona Desi & Novianti Neva, 2022. "Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention," Polish Journal of Sport and Tourism, Sciendo, vol. 29(2), pages 36-43, June.
    9. Shiwei Shen & Marios Sotiriadis & Yuwen Zhang, 2020. "The Influence of Smart Technologies on Customer Journey in Tourist Attractions within the Smart Tourism Management Framework," Sustainability, MDPI, vol. 12(10), pages 1-18, May.
    10. Se Ran Yoo & Suk Won Lee & Hyeon Mo Jeon, 2020. "The Role of Customer Experience, Food Healthiness, and Value for Revisit Intention in GROCERANT," Sustainability, MDPI, vol. 12(6), pages 1-14, March.
    11. Shiva Ilkhanizadeh & Mahmoud Golabi & Siamand Hesami & Husam Rjoub, 2020. "The Potential Use of Drones for Tourism in Crises: A Facility Location Analysis Perspective," JRFM, MDPI, vol. 13(10), pages 1-13, October.
    12. Jensen, Øystein & Li, Yuan & Uysal, Muzaffer, 2017. "Visitors’ satisfaction at managed tourist attractions in Northern Norway: Do on-site factors matter?," Tourism Management, Elsevier, vol. 63(C), pages 277-286.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pierpaolo D’Urso & Livia Giovanni & Marta Disegna & Riccardo Massari & Vincenzina Vitale, 2021. "A Tourist Segmentation Based on Motivation, Satisfaction and Prior Knowledge with a Socio-Economic Profiling: A Clustering Approach with Mixed Information," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 154(1), pages 335-360, February.
    2. Bahram Zikirya & Chunshan Zhou, 2023. "Spatial Distribution and Influencing Factors of High-Level Tourist Attractions in China: A Case Study of 9296 A-Level Tourist Attractions," Sustainability, MDPI, vol. 15(19), pages 1-18, September.
    3. Junjie Gao & Younghwan Pan, 2022. "Evaluating Influencing Factors of Tourists’ Experiences with Smart Tour Guide System: A Mixed Method Research," Sustainability, MDPI, vol. 14(23), pages 1-19, December.
    4. An-Jin Shie & You-Yu Dai & Ming-Xing Shen & Li Tian & Ming Yang & Wen-Wei Luo & Yenchun Jim Wu & Zhao-Hui Su, 2022. "Diamond Model of Green Commitment and Low-Carbon Travel Motivation, Constraint, and Intention," IJERPH, MDPI, vol. 19(14), pages 1-21, July.
    5. Miroslav Rončák & Petr Scholz & Ivica Linderová, 2021. "Safety Concerns and Travel Behavior of Generation Z: Case Study from the Czech Republic," Sustainability, MDPI, vol. 13(23), pages 1-17, December.
    6. Zulgani Zulgani & Junaidi Junaidi & Dwi Hastuti & Ernan Rustiadi & Andrea Emma Pravitasari & Fadwa Rhogib Asfahani, 2023. "Understanding the Emergence of Rural Agrotourism: A Study of Influential Factors in Jambi Province, Indonesia," Economies, MDPI, vol. 11(7), pages 1-26, June.
    7. Hyeon Mo Jeon & Se Ran Yoo & Seon Hee Kim, 2020. "The Relationships among Experience, Delight, and Recollection for Revisit Intention in Chocolate Exposition," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
    8. Assumpció Huertas & Antonio Moreno & Jordi Pascual, 2021. "Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?," Sustainability, MDPI, vol. 13(19), pages 1-18, October.
    9. You-Yu Dai & An-Jin Shie & Jin-Hua Chu & Yen-Chun Jim Wu, 2022. "Low-Carbon Travel Motivation and Constraint: Scales Development and Validation," IJERPH, MDPI, vol. 19(9), pages 1-25, April.
    10. Mohd Helme Basal & Azlizam Aziz & Nor Akmar Abdul Aziz & Mohd Aswad Ramlan & Shahazwan Mat Yusoff & Mohd Noorazlan Ab Aziz, 2025. "The Role of Place Attachment in Adventure Tourism: A Systematic Literature Review," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(4), pages 4601-4612, April.
    11. Ricardo Martín & Víctor Yepes, 2021. "Bridging the Gap between Landscape and Management within Marinas: A Review," Land, MDPI, vol. 10(8), pages 1-21, August.
    12. Tiziana Campisi & Socrates Basbas & Anastasios Skoufas & Nurten Akgün & Dario Ticali & Giovanni Tesoriere, 2020. "The Impact of COVID-19 Pandemic on the Resilience of Sustainable Mobility in Sicily," Sustainability, MDPI, vol. 12(21), pages 1-24, October.
    13. Bodur S. Alonazi & Thowayeb H. Hassan & Mostafa A. Abdelmoaty & Amany E. Salem & Mahmoud I. Saleh & Mohamed Y. Helal & Yasser Ahmed Mohamed & Magdy Sayed Abuelnasr & Daniel Alemshet Gebreslassie & Mon, 2023. "Tourist Behavior in the Cruise Industry Post-COVID-19: An Examination of Service Quality, Corporate Image, and Intentions to Pay and Revisit," Sustainability, MDPI, vol. 15(11), pages 1-21, May.
    14. Danny Daniel Castillo Vizuete & Alex Vinicio Gavilanes Montoya & Eduardo Antonio Muñoz Jácome & Carlos Renato Chávez Velásquez & Stelian Alexandru Borz, 2021. "An Evaluation of the Importance of Smart Tourism Tools in the Riobamba Canton, Ecuador," Sustainability, MDPI, vol. 13(16), pages 1-22, August.
    15. Sanja Obradović & Vladimir Stojanović & Aleksandra Tešin & Ivan Šećerov & Milana Pantelić & Dragan Dolinaj, 2022. "Memorable Tourist Experiences in National Parks: Impacts on Future Intentions and Environmentally Responsible Behavior," Sustainability, MDPI, vol. 15(1), pages 1-22, December.
    16. Farzana Riva & Solon Magrizos & Mohammad Rabiul Basher Rubel & Ioannis Rizomyliotis, 2022. "Green consumerism, green perceived value, and restaurant revisit intention: Millennials' sustainable consumption with moderating effect of green perceived quality," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 2807-2819, November.
    17. Kuo-Yan Wang, 2022. "Sustainable Tourism Development Based upon Visitors’ Brand Trust: A Case of “100 Religious Attractions”," Sustainability, MDPI, vol. 14(4), pages 1-30, February.
    18. Liyun Zeng & Rita Yi Man Li, 2021. "Tourist Satisfaction, Willingness to Revisit and Recommend, and Mountain Kangyang Tourism Spots Sustainability: A Structural Equation Modelling Approach," Sustainability, MDPI, vol. 13(19), pages 1-20, September.
    19. Mateusz Naramski, 2020. "The Application of ICT and Smart Technologies in Polish Museums—Towards Smart Tourism," Sustainability, MDPI, vol. 12(21), pages 1-27, November.
    20. Lihong Chen & Habiba Halepoto & Chunhong Liu & Xinfeng Yan & Lijun Qiu, 2022. "Research on Influencing Mechanism of Fashion Brand Image Value Creation Based on Consumer Value Co-Creation and Experiential Value Perception Theory," Sustainability, MDPI, vol. 14(13), pages 1-21, June.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:spotou:v:32:y:2025:i:1:p:31-38:n:1006. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.