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Exploring Diversity Management to Avoid Social Washing and Pinkwashing: Using Bibliometric Analysis to Shape Future Research Directions

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  • Lanzalonga Federico

    (1 Department of Management, University of Turin, Italy ; University of Social Sciences, Poland)

  • Chmet Federico

    (2 Department of Management, University of Turin, Italy)

  • Petrolo Basilio

    (3 Department of Management, University of Turin, Italy)

  • Brescia Valerio

    (4 Department of Management, University of Turin, Italy ; University of Social Sciences, Poland)

Abstract

The Sustainable Development Goals (SDGs) have been a significant focus of environmental, social and governance sustainability research. Diversity management is one of the challenges faced by corporate governance in achieving SDG 4, 5, 8, and 10. However, rapid demographic changes in the global workforce create significant challenges for human resource development professionals when focusing on diversity management. This paper aims to define the different perspectives of diversity management to avoid sustainability distortions such as social washing and pinkwashing, which promote the perception that policies or products of a given company are socially responsible.

Suggested Citation

  • Lanzalonga Federico & Chmet Federico & Petrolo Basilio & Brescia Valerio, 2023. "Exploring Diversity Management to Avoid Social Washing and Pinkwashing: Using Bibliometric Analysis to Shape Future Research Directions," Journal of Intercultural Management, Sciendo, vol. 15(1), pages 41-65, March.
    • Handle: RePEc:vrs:joinma:v:15:y:2023:i:1:p:41-65:n:4
    DOI: 10.2478/joim-2023-0002
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    References listed on IDEAS

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