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“Once Upon a Time…” – the Use of Storytelling in Consultancy Leadership to Influence Behaviour Changes Post 2020

Author

Listed:
  • Griffiths Grace

    (Canterbury Christ Church University, Canterbury, United Kingdom)

  • Sutton Leopold

    (Canterbury Christ Church University, Canterbury, United Kingdom)

  • Precey Robin

    (Canterbury Christ Church University, Canterbury, United Kingdom)

Abstract

Objective: The authors of this chapter were inspired by the parallels they saw between education and management consultancy in terms of the behavioural change, and the methods used to achieve this. They seek to explore these parallels in particular the use of storytelling.

Suggested Citation

  • Griffiths Grace & Sutton Leopold & Precey Robin, 2021. "“Once Upon a Time…” – the Use of Storytelling in Consultancy Leadership to Influence Behaviour Changes Post 2020," Journal of Intercultural Management, Sciendo, vol. 13(2), pages 1-28, June.
    • Handle: RePEc:vrs:joinma:v:13:y:2021:i:2:p:1-28:n:2
    DOI: 10.2478/joim-2021-0059
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    More about this item

    Keywords

    narrative; storytelling; consultancy; leadership; transformational learning;
    All these keywords.

    JEL classification:

    • I20 - Health, Education, and Welfare - - Education - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training

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