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What is the Position of Agritourism on the Walloon Tourist Market?

Author

Listed:
  • Dubois Charline

    (National Research Fund, Luxembourg & Université de Liège, Département de géographie, Laplec, Allée du six Août, 2, B-4000, Liége, Belgium)

  • Schmitz Serge

    (Université de Liège, Département de géographie, Laplec, Allée du six Août, 2, B-4000, Liége, Belgium)

Abstract

Pratiques marginales et services diversifiés, l’agritourisme est un sujet d'étude complexe. Dans certaines zones rurales européennes on le voit comme une solution magique de diversification. Même s’il est relativement faible sur le marché touristique wallon, l’agritourisme est important pour les agriculteurs pour qui c'est souvent une source de revenus complémentaires. Basée sur des données croisées concernant des touristes potentiels, des tenanciers, des témoins privilégiés et des informations promotionnelles, la position de l’agritourisme sur le marché touristique wallon est analysée. On montre que l’agritourisme est un marché de multiples micro-niches, complémentaire d'autres offres touristiques. L’article souligne que les caractéristiques de la demande, de la région et de la ferme influencent la diversification agritouristique. A la place d’un produit standardisé bien connu, l’agritourisme est multiple en Wallonie. Cette diversité et cette richesse induisent des difficultés à promouvoir cette branche du marché touristique.

Suggested Citation

  • Dubois Charline & Schmitz Serge, 2013. "What is the Position of Agritourism on the Walloon Tourist Market?," European Countryside, Sciendo, vol. 5(4), pages 295-307, December.
    • Handle: RePEc:vrs:eurcou:v:5:y:2013:i:4:p:295-307:n:3
    DOI: 10.2478/euco-2013-0019
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    References listed on IDEAS

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