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Understanding Memorable Tourism Experience: Long-Term Memory System and Revisit Intention

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  • Wang Danni

    (School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong)

  • Liu Adrienne Tingyao

    (Faculty of International Tourism and Management, City University of Macau, Taipa, Macau)

  • Cheung Catherine

    (School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong)

Abstract

This study seeks to understand the recall of memorable tourism experience (MTE) from long-term memory. It primarily seeks to comprehend the recollection of MTEs from tourists’ or alumni tourists’ long-term memory, and to closely link MTEs to human emotions and travel destinations. A mixed-method approach, including semi-structured interviews and a questionnaire survey, was adopted to collect data from alumni tourists with travel experiences during their studies in the United Kingdom. The findings of qualitative research highlighted three factors – Attraction and Atmospheric Impressiveness, Activity and Event Engagement and Relationship and Friendship Development – as major emotional stimuli. Meanwhile, empirical results from the survey suggested that Relationship and Friendship Development and Recollection and Vividness of Experience significantly influenced revisit intention to their MTE destinations.

Suggested Citation

  • Wang Danni & Liu Adrienne Tingyao & Cheung Catherine, 2023. "Understanding Memorable Tourism Experience: Long-Term Memory System and Revisit Intention," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(2), pages 125-141, December.
    • Handle: RePEc:vrs:ejothr:v:13:y:2023:i:2:p:125-141:n:10
    DOI: 10.2478/ejthr-2023-0011
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    References listed on IDEAS

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