Averting Behavior in the Presence of Public Spillovers: Household Control of Nuisance Pests
This paper empirically implements an averting behavior model for gypsy moth control, explicitly recognizing the joint private and public spillover motivations for control. The results demonstrate that averting behavior models can capture complex behavioral influences, suggesting that such models can be extended beyond health-related applications. The model yields a reduced form parameter which cannot be identified using actual behavior data alone. A method combining models of actual behavior and contingent behavior is proposed as a way to directly measure the production and preference effects.