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Recognizing Opportunities across Campus: The Effects of Cognitive Training and Entrepreneurial Passion on the Business Opportunity Prototype

Author

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  • Sílvia F. Costa
  • Susana C. Santos
  • Dominika Wach
  • António Caetano

Abstract

We analyze the effects of the program Cognitive Entrepreneurial Training in Opportunity Recognition on the accurate assessment of prototypical viability of business opportunities. The training integrates the principles of experiential learning and is designed to reach students across campus. We also investigate the moderating role of entrepreneurial passion on opportunity recognition learning. We use a quasi‐experimental design with pre‐test, post‐test in two European universities. The results demonstrate that the training has positive significant effects on the accurate identification of business opportunities' prototypical viability. Intense positive feelings about entrepreneurship moderate the learning process. We provide insights into entrepreneurship education practice across campus.

Suggested Citation

  • Sílvia F. Costa & Susana C. Santos & Dominika Wach & António Caetano, 2018. "Recognizing Opportunities across Campus: The Effects of Cognitive Training and Entrepreneurial Passion on the Business Opportunity Prototype," Journal of Small Business Management, Taylor & Francis Journals, vol. 56(1), pages 51-75, January.
    • Handle: RePEc:taf:ujbmxx:v:56:y:2018:i:1:p:51-75
    DOI: 10.1111/jsbm.12348
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    Cited by:

    1. Aluncedo Zikhali & Lilita Lungwengwe & Sisipho Komisane, 2023. "The role of value-based leadership on local economic development: a case study of Nyandeni Local Municipality," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 5(3), pages 24-44, September.
    2. repec:bcp:journl:v:9:y:2025:i:26:p:8279-8290 is not listed on IDEAS
    3. Faroque, Anisur R. & Shimul, Anwar Sadat & Xu, Hangjun & Kuivalainen, Olli & Murshed, Feisal & Sundqvist, Sanna, 2025. "Innovate or exploit? Unveiling the international entrepreneurial odyssey through the lens of status quo bias," International Business Review, Elsevier, vol. 34(4).
    4. Antonio Lerro & Francesco Santarsiero & Ciro Troise & Giovanni Schiuma & Daniela Carlucci, 2025. "Knowledge-based dimensions in Entrepreneurship Education (EE): modelling and practices," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-28, December.
    5. Schwarte, Ying & Song, Yue & Hunt, Richard A. & Lohrke, Franz T., 2023. "Passion as process: Three perspectives on entrepreneurial passion and an integrated path forward," Journal of Business Research, Elsevier, vol. 156(C).
    6. Andranik Tumasjan & Lukas Mergele & Ines Rueter & Larissa Zierow & Ismail Ismail, 2025. "The Influence of Economics Education in School on Future Entrepreneurial Behavior," Entrepreneurship Theory and Practice, , vol. 49(5), pages 1329-1356, September.
    7. Kyriakopoulos, Panagiotis & Herbert, Kendall & Piperopoulos, Panagiotis, 2024. "I am passionate therefore I am: The interplay between entrepreneurial passion, gender, culture and intentions," Journal of Business Research, Elsevier, vol. 172(C).
    8. Akriti Sharma & Satinder Singh & Amarjeet Singh & Neeru Bhooshan & Aditya Korekallu Srinivasa, 2025. "Beyond Fields: Unveiling the Dynamics of Agripreneurship and Agri-Startups in India’s Agricultural Landscape," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(5), pages 16365-16393, November.
    9. Arjan J. Frederiks & Sílvia Costa & Boudewijn Hulst & Aard J. Groen, 2024. "The early bird catches the worm: The role of regulatory uncertainty in early adoption of blockchain’s cryptocurrency by fintech ventures," Journal of Small Business Management, Taylor & Francis Journals, vol. 62(2), pages 790-823, March.
    10. Portocarrero, Florencio & Newbert, Scott & Young, Maia & Zhu, Lily, 2025. "The affective revolution in entrepreneurship: an integrative conceptual review and guidelines for future investigation," LSE Research Online Documents on Economics 126090, London School of Economics and Political Science, LSE Library.
    11. Yanto Chandra & Qian Jin, 2023. "Winning the Heart and Shaping the Mind with “Serious Play”: The Efficacy of Social Entrepreneurship Comics as Ethical Business Pedagogy," Journal of Business Ethics, Springer, vol. 188(3), pages 441-465, December.
    12. Sajida Parveen & Bilal Ahmad & Wasim ul Rehman & Omur Saltik & Mustafa Bekmezci, 2025. "Women career success as an entrepreneur: the triad of passion, Self-Efficacy, and opportunity recognition," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 15(1), pages 1-13, December.

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