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Artificial intelligence in services: current trends, benefits and challenges

Author

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  • Carlos Flavián
  • Luis V. Casaló

Abstract

The automation of services taking advantage of the significant opportunities offered by artificial intelligence and other Industry 4.0 technologies is receiving increasing attention both from academics and practitioners. Interest in the subject has been boosted significantly by the healthcare crisis generated by COVID-19 and the need to maintain social distancing while continuing to provide efficient services. The purpose of this brief paper is threefold: (i) to introduce and summarize the current state of automated forms of interaction in services; (ii) to provide an overview of the six papers published in this special issue; and (iii) to describe the possibilities for future research that emerged at the AIRSI2019 (Artificial Intelligence and Robotics in Service Interactions) Conference. The AIRSI2019 conference was the precursor to this special issue and provided an excellent opportunity to explore with leading international researchers the extraordinary development possibilities presented in this research context.

Suggested Citation

  • Carlos Flavián & Luis V. Casaló, 2021. "Artificial intelligence in services: current trends, benefits and challenges," The Service Industries Journal, Taylor & Francis Journals, vol. 41(13-14), pages 853-859, October.
  • Handle: RePEc:taf:servic:v:41:y:2021:i:13-14:p:853-859
    DOI: 10.1080/02642069.2021.1989177
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    Citations

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    Cited by:

    1. Sebastian Molinillo & Francisco Rejón-Guardia & Rafael Anaya-Sánchez, 2023. "Exploring the antecedents of customers’ willingness to use service robots in restaurants," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 167-193, March.
    2. Darshan Pandya & Gopal Kumar, 2023. "Applying Industry 4.0 technologies for the sustainability of small service enterprises," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 37-59, March.
    3. Pedro Cuesta-Valiño & Sergey Kazakov & Pablo Gutiérrez-Rodríguez & Orlando Lima Rua, 2023. "The effects of the aesthetics and composition of hotels’ digital photo images on online booking decisions," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    4. K Akdim & Luis V. Casaló, 2023. "Perceived value of AI-based recommendations service: the case of voice assistants," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 81-112, March.
    5. Sandra Maria Correia Loureiro & Ricardo Godinho Bilro & Diogo Neto, 2023. "Working with AI: can stress bring happiness?," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 233-255, March.
    6. Mark Anthony Camilleri & Ciro Troise, 2023. "Live support by chatbots with artificial intelligence: A future research agenda," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 61-80, March.
    7. Kautish, Pradeep & Purohit, Sonal & Filieri, Raffaele & Dwivedi, Yogesh K., 2023. "Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM," Technological Forecasting and Social Change, Elsevier, vol. 190(C).

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