IDEAS home Printed from https://ideas.repec.org/a/taf/servic/v25y2005i5p661-673.html
   My bibliography  Save this article

Acquisition Pattern Analysis for Relationship Marketing: A Conceptual and Methodological Redefinition

Author

Listed:
  • Leonard J. Paas
  • Anton A.A. Kuijlen
  • Theo B.C. Poiesz

Abstract

Traditionally, relationship marketing focuses upon the interaction between suppliers and consumers. In this article, the authors propose that relationship marketing cannot ignore another type of (long-term) interaction: the one between consumers and products. Both types of interaction should be taken into account when assessing the nature and the quality of the relationship. The relevant literature on consumer--product interactions is limited. Existing theoretical concepts, including brand loyalty, cannot adequately cover the full notion of consumer--product interactions. Acquisition pattern analysis (APA) seems capable of providing an alternative. It provides an insight in the structure of product sets and acquisition orders. However, the available techniques for APA cause confusion by their emphasis on either the structure or the order of product acquisitions. The authors propose a methodological improvement, which has analytical implications as well. A study on purchases of financial products demonstrates the proposed alternative approach, and managerial implications are discussed.

Suggested Citation

  • Leonard J. Paas & Anton A.A. Kuijlen & Theo B.C. Poiesz, 2005. "Acquisition Pattern Analysis for Relationship Marketing: A Conceptual and Methodological Redefinition," The Service Industries Journal, Taylor & Francis Journals, vol. 25(5), pages 661-673, July.
    • Handle: RePEc:taf:servic:v:25:y:2005:i:5:p:661-673
    DOI: 10.1080/02642060500100999
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/02642060500100999
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/02642060500100999?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Paas, L.J. & Vermunt, J.K. & Bijmolt, T.H.A., 2007. "Discrete-time discrete-state latent Markov modelling for assessing and predicting household acquisitions of financial products," Other publications TiSEM 5781ab33-6687-4ad5-b57a-3, Tilburg University, School of Economics and Management.
    2. Samy Mansouri, 2021. "Business cycles influences upon customer cross-buying behavior in the case of financial services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(3), pages 181-201, September.
    3. Paas, L.J. & Bijmolt, T.H.A. & Vermunt, J.K., 2007. "Acquisition patterns of financial products : A longitudinal investigation," Other publications TiSEM 6e60376b-b689-4e76-93b8-5, Tilburg University, School of Economics and Management.
    4. Leonard Paas, 2006. "Acquisition pattern analysis for evolutionary database marketing," The Service Industries Journal, Taylor & Francis Journals, vol. 29(6), pages 805-812, July.
    5. Paas, Leonard J. & Bijmolt, Tammo H.A. & Vermunt, Jeroen K., 2007. "Acquisition patterns of financial products: A longitudinal investigation," Journal of Economic Psychology, Elsevier, vol. 28(2), pages 229-241, April.
    6. Leonard J. Paas & Jeroen K. Vermunt & Tammo H. A. Bijmolt, 2007. "Discrete time, discrete state latent Markov modelling for assessing and predicting household acquisitions of financial products," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 170(4), pages 955-974, October.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:servic:v:25:y:2005:i:5:p:661-673. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FSIJ20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.