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Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants

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  • Sylvia Chan-Olmsted
  • Byeng-Hee Chang

Abstract

This article reviews the diversification patterns of the leading global media conglomerates and proposes an analytical framework for examining the factors that influence these strategic choices. Using a case study approach, we analyzed the top 7 global media conglomerates' product and international (geographic) diversification strategies. Combining both the industrial economics and resource-based view of strategic management, we further devise a system of determinants that might affect the extent, direction, and mode of diversification for global media conglomerates.

Suggested Citation

  • Sylvia Chan-Olmsted & Byeng-Hee Chang, 2003. "Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants," Journal of Media Economics, Taylor & Francis Journals, vol. 16(4), pages 213-233.
    • Handle: RePEc:taf:jmedec:v:16:y:2003:i:4:p:213-233
    DOI: 10.1207/S15327736ME1604_1
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    Cited by:

    1. Kay H. Hofmann, 2021. "Television Serials as Career Stepping Stones: An Empirical Analysis of Employment Paths of Professional Actors," Schmalenbach Journal of Business Research, Springer, vol. 73(3), pages 501-525, December.
    2. Johansson, Anders C., 2016. "Social Media and Politics in Indonesia," Stockholm School of Economics Asia Working Paper Series 2016-42, Stockholm School of Economics, Stockholm China Economic Research Institute.
    3. Karlsson, Charlie & Rouchy, Philippe, 2013. "Media clusters and metropolitan knowledge economy," Working Paper Series in Economics and Institutions of Innovation 328, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
    4. Lim, Chulmin & Rowsell, Joe & Kim, Seongcheol, 2023. "Exploring the killer domains to create new value: A Comparative case study of Canadian and Korean telcos," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277998, International Telecommunications Society (ITS).
    5. Armando J. Garcia Pires, 2017. "Media pluralism and competition," European Journal of Law and Economics, Springer, vol. 43(2), pages 255-283, April.
    6. Charlie Karlsson & Robert G. Picard, 2011. "Media Clusters: What Makes them Unique?," Chapters, in: Charlie Karlsson & Robert G. Picard (ed.), Media Clusters, chapter 1, Edward Elgar Publishing.
    7. Gillian Doyle, 2011. "Magazines," Chapters, in: Samuel Cameron (ed.), Handbook on the Economics of Leisure, chapter 21, Edward Elgar Publishing.
    8. Allan Watson, 2011. "How Global is the ‘Global Media’? Analysing the Networked Urban Geographies of Transnational Media Corporations," Chapters, in: Ben Derudder & Michael Hoyler & Peter J. Taylor & Frank Witlox (ed.), International Handbook of Globalization and World Cities, chapter 25, Edward Elgar Publishing.
    9. Bettina Lis & Heinz-Werner Nienstedt & Patrick Proner & Gözde Yalazi, 2012. "SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks," International Review of Management and Marketing, Econjournals, vol. 2(1), pages 1-9.

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