IDEAS home Printed from
   My bibliography  Save this article

Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants


  • Sylvia Chan-Olmsted
  • Byeng-Hee Chang


This article reviews the diversification patterns of the leading global media conglomerates and proposes an analytical framework for examining the factors that influence these strategic choices. Using a case study approach, we analyzed the top 7 global media conglomerates' product and international (geographic) diversification strategies. Combining both the industrial economics and resource-based view of strategic management, we further devise a system of determinants that might affect the extent, direction, and mode of diversification for global media conglomerates.

Suggested Citation

  • Sylvia Chan-Olmsted & Byeng-Hee Chang, 2003. "Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants," Journal of Media Economics, Taylor & Francis Journals, vol. 16(4), pages 213-233.
  • Handle: RePEc:taf:jmedec:v:16:y:2003:i:4:p:213-233 DOI: 10.1207/S15327736ME1604_1

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Jeffrey K. MacKie-Mason & Hal Varian, 1994. "Economic FAQs About the Internet," Journal of Economic Perspectives, American Economic Association, vol. 8(3), pages 75-96, Summer.
    2. Shenker, Scott & Clark, David & Estrin, Deborah & Herzog, Shai, 1996. "Pricing in computer networks: Reshaping the research agenda," Telecommunications Policy, Elsevier, vol. 20(3), pages 183-201, April.
    3. Bodnar & Peter Dilworth & Salvatore Iacono, Judith, 1988. "Cross-sectional analysis of residential telephone subscription in Canada," Information Economics and Policy, Elsevier, vol. 3(4), pages 355-378.
    4. MacKie-Mason, J.K. & Varian, H.L., 1993. "Some Economists of the Internet," Papers 93-16, Michigan - Center for Research on Economic & Social Theory.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Charlie Karlsson & Robert G. Picard, 2011. "Media Clusters: What Makes them Unique?," Chapters,in: Media Clusters, chapter 1 Edward Elgar Publishing.
    2. Johansson, Anders C., 2016. "Social Media and Politics in Indonesia," Stockholm School of Economics Asia Working Paper Series 2016-42, Stockholm School of Economics, Stockholm China Economic Research Institute.
    3. Karlsson, Charlie & Rouchy, Philippe, 2013. "Media clusters and metropolitan knowledge economy," Working Paper Series in Economics and Institutions of Innovation 328, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
    4. Gillian Doyle, 2011. "Magazines," Chapters,in: Handbook on the Economics of Leisure, chapter 21 Edward Elgar Publishing.
    5. Allan Watson, 2011. "How Global is the ‘Global Media’? Analysing the Networked Urban Geographies of Transnational Media Corporations," Chapters,in: International Handbook of Globalization and World Cities, chapter 25 Edward Elgar Publishing.
    6. repec:kap:ejlwec:v:43:y:2017:i:2:d:10.1007_s10657-016-9548-x is not listed on IDEAS

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:16:y:2003:i:4:p:213-233. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.