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An Explorative Study on the Market Relation Between Online and Print Newspapers

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  • Hsiang Iris Chyi
  • Dominic Lasorsa

Abstract

A random-sample telephone survey was conducted in Austin, Texas, to investigate the public's response to local, regional, and national newspapers' print and online editions. Print readership was strongest among readers of that same newspaper's online edition. The substantial overlap of online and print readerships for the local daily suggests the potential of a complementary product relation. The print format was preferred-even among Internet users-when compared with the online edition, other things being equal.

Suggested Citation

  • Hsiang Iris Chyi & Dominic Lasorsa, 2002. "An Explorative Study on the Market Relation Between Online and Print Newspapers," Journal of Media Economics, Taylor & Francis Journals, vol. 15(2), pages 91-106.
  • Handle: RePEc:taf:jmedec:v:15:y:2002:i:2:p:91-106
    DOI: 10.1207/S15327736ME1502_2
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    Citations

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    Cited by:

    1. Nadine Lindstädt & Oliver Budzinski, 2012. "Newspaper and Internet Display Advertising – Co-Existence or Substitution?," Working Papers 114/12, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
    2. Luis Alberto Zuleta J. & Sandra Zuluaga & Alejandro Becerra & Astrid Bermúdez, 2009. "Efectos de la coyuntura y de las tendencias tecnológicas sobre los diarios impresos en Colombia," INFORMES DE INVESTIGACIÓN 009061, FEDESARROLLO.
    3. repec:eee:phsmap:v:486:y:2017:i:c:p:535-541 is not listed on IDEAS
    4. Kekezi, Orsa & Mellander, Charlotta, 2017. "Geography and Media – Does a Local Editorial Office Increase the Consumption of Local News?," Working Paper Series in Economics and Institutions of Innovation 447, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
    5. Nadine Lindstädt & Oliver Budzinski, 2011. "Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?," Working Papers 113/11, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.

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