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Market-Driven Management, Competitive Customer Value and Global Network

Author

Listed:
  • Silvio M. Brondoni

    (University of Milan-Bicocca, Milan)

Abstract

Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an 'outside-in' vision, based on: the identification of products with a higher value than that of the competition to provoke the intersection with demand ('Before and Better than Competitors'). In global over-supplied markets, a firm's success is conditioned rather by the intensity of the presence and by the level of sophistication of intangible corporate asset; in other words, the peculiar managerial capabilities that regard brand equity, information system and corporate culture.

Suggested Citation

  • Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Network," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    • Handle: RePEc:sym:journl:14:y:2009:i:1
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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl14.pdf
    File Function: First version, 2009
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    Citations

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    Cited by:

    1. Silvio Mario Brondoni, 2010. "Intangibles, Global Networks & Corporate Social Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    2. Elisa Arrigo, 2010. "Innovation and Market-Driven Management in Fast Fashion Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    3. Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    4. Sabina Riboldazzi, 2010. "Retail Policies in the Global Gasoline Market," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Marketi.
    5. Francesco Perrini & Clodia Vurro, 2010. "Corporate Sustainability, Intangible Assets Accumulation and Competitive Advantage," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    6. Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manifacturers," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.

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