Do top business schools consider entrepreneurship as a core value?

Core values have gained paramount importance in all facets of business circles and have broader applications in higher education institutions. This research endeavours to examine and classify the core values practised at the world's top 100 business schools (BS). The population included BS that officially published core values and appeared in any two BS rankings in the last three years. The core values were extracted from their official websites. Content analysis was used as the major data analysis technique. This research provides many significant findings. Firstly, 87% of top BS in our sample have identified 3 to 6 core values. Secondly, the top 10 most frequently used core values include Excellence, Innovation, Collaboration, Responsible, Impactful, Integrity, Respectful, Diversity, Inclusiveness, and Community. The ten most frequent values are universal by nature, and there seems to be no specific relationship with any country or ranking of BS. Thirdly, core values are further classified as professional values (54%), moral values (19%), and cultural values (27%). Moreover, US BS have shown a slightly higher frequency count for professional and moral values, while non-US BS have a higher frequency count for cultural values. Finally, only 9% of the top 100 BS consider ‘Entrepreneurship’ as their core value. Reliance on purely descriptive analyses is one of the limitations of this research. This study suggests that BS must have a well-articulated, well-published, and well-circulated set of core values, which will eventually help them make decisions. This paper also draws the attention of BS leaders that their core values must have a balanced set of core values, including professional, moral, and cultural values, which will shape their persona more balanced.