Can Social Sensitization and Sustainability Literacy Go Hand in Hand? Investigating Through an Innovative Holistic Learning Module for Management Graduates

The purpose of this study is to demonstrate how management education can be strategically linked with social sensitization and deliver on sustainable development goals (SDGs). Self, society and organizations (SSO) module with social sensitisation as a core value was developed meticulously in order to ensure that all aspects of social sensitivity and sustainability are embraced at individual, group and organizational levels. Each year, 300 students work closely with more than 17 organizations in the development sector. This unique experiential learning module upticks several sought-after facets of a modern, industry-driven and in-demand management curriculum. With the objective of investigating the dimensions of the module, its on-ground execution of the module and evaluating learning and performance feedback at stakeholder level, the study deploys Kolb’s Experiential learning framework and social sensitization skills scale. Results interestingly demonstrated a distinctive change in behavioural patterns and mindset, the intent to volunteer as a helping hand for social groups and communities, strong sensitization for societal and peer cohorts, and critical judgment in suggesting possible course of action for the benefit of the community and organizations.