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Opening up open-ended survey data using qualitative software

Author

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  • Jane Fielding
  • Nigel Fielding
  • Graham Hughes

Abstract

This article considers the contribution that qualitative software can make to ‘opening up’ open-ended question (‘OEQ’) data from surveys. While integrating OEQ data with the analysis of fixed response items is a challenge, it is also an endeavour for which qualitative software offers considerable support. For survey researchers who wish to derive more analytic value from OEQ data, qualitative software can be a useful resource. We profile the systematic use of qualitative software for such purposes, and the procedures and practical considerations involved. The discussion is illustrated by examples derived from a survey dataset relating to environmental risk in the UK. Copyright Springer Science+Business Media B.V. 2013

Suggested Citation

  • Jane Fielding & Nigel Fielding & Graham Hughes, 2013. "Opening up open-ended survey data using qualitative software," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(6), pages 3261-3276, October.
    • Handle: RePEc:spr:qualqt:v:47:y:2013:i:6:p:3261-3276
    DOI: 10.1007/s11135-012-9716-1
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    Citations

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    Cited by:

    1. Heidi Reed, 2023. "“When money is more valuable than people…”: The pandemic as a call for business to care," Post-Print hal-04461114, HAL.
    2. repec:iab:iabfme:201410(en is not listed on IDEAS
    3. Nöjd, Sture & Trischler, Jessica Westman & Otterbring, Tobias & Andersson, Pernille K. & Wästlund, Erik, 2020. "Bridging the valuescape with digital technology: A mixed methods study on customers’ value creation process in the physical retail space," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    4. Schierholz, Malte, 2014. "Automating survey coding for occupation," FDZ Methodenreport 201410_en, Institut für Arbeitsmarkt- und Berufsforschung (IAB), Nürnberg [Institute for Employment Research, Nuremberg, Germany].
    5. Triss Ashton & Nicholas Evangelopoulos & Victor Prybutok, 2015. "Quantitative quality control from qualitative data: control charts with latent semantic analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(3), pages 1081-1099, May.
    6. Lori M. Thanos & Sylvia D. Clark, 2017. "A Qualitative Exploration of Culturally-Pluralistic Segmentation among Millennials," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(4), pages 1-14, August.
    7. Christian Imdorf & Matthias Pohlig, 2021. "La sélection sur le marché du travail selon les ruptures dans le parcours antérieur comparaison Suisse et Bulgarie," Post-Print halshs-03364147, HAL.

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