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Facilitating Targeted Open Innovation by Applying Pragmatic Identity Matching

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  • Markus Erbach

Abstract

How can Targeted Open Innovation (TOI) systematically be implemented in a company or organisation? Meeting Chesbrough’s paradigm of Open Innovation, Erbach’s concept of Pragmatic Identity Matching combines the pragmatism of Charles Peirce and identity research to provide a standard operation system for TOI with broad applicability. It integrates and interrelates internal and external knowledge and resources in a transparent way. Based on the semiotic model developed by Peirce and on the understanding of identity development according to social psychology, the Matrix for Identity Matching, as the central element of Pragmatic Identity Matching, facilitates intra- and inter-organisational content integration. It represents the value-neutral integration infrastructure to provide a virtual developmental space and database for information exchange, scenario development, problem solution and innovation. The focus of this article lies in matching corporate TOI development with customer needs and market requirements to ensure acceptance of the outcome. The paper describes the theory and methodology of Pragmatic Identity Matching as a collaborative knowledge platform and interaction interface. To demonstrate its versatile applicability for TOI planning, Pragmatic Identity Matching is applied to key actors of innovation development according to the concept of the Quintuple Innovation Helix of Carayannis and Campbell. The paper concludes with a vision for developing sustainable innovation within a holistic Identity Matching infrastructure. Copyright Springer Science+Business Media New York 2016

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  • Markus Erbach, 2016. "Facilitating Targeted Open Innovation by Applying Pragmatic Identity Matching," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 7(1), pages 104-125, March.
    • Handle: RePEc:spr:jknowl:v:7:y:2016:i:1:p:104-125
    DOI: 10.1007/s13132-015-0293-0
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    References listed on IDEAS

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    1. Etzkowitz, Henry & Leydesdorff, Loet, 2000. "The dynamics of innovation: from National Systems and "Mode 2" to a Triple Helix of university-industry-government relations," Research Policy, Elsevier, vol. 29(2), pages 109-123, February.
    2. Manfred Bruhn & Grit Mareike Ahlers, 2013. "Integrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 139-160, Springer.
    3. Elias G. Carayannis & David F.J. Campbell, 2010. "Triple Helix, Quadruple Helix and Quintuple Helix and How Do Knowledge, Innovation and the Environment Relate To Each Other? : A Proposed Framework for a Trans-disciplinary Analysis of Sustainable Dev," International Journal of Social Ecology and Sustainable Development (IJSESD), IGI Global, vol. 1(1), pages 41-69, January.
    4. Loet Leydesdorff, 2012. "The Triple Helix, Quadruple Helix, …, and an N-Tuple of Helices: Explanatory Models for Analyzing the Knowledge-Based Economy?," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 3(1), pages 25-35, March.
    5. Elias Carayannis & Ruslan Rakhmatullin, 2014. "The Quadruple/Quintuple Innovation Helixes and Smart Specialisation Strategies for Sustainable and Inclusive Growth in Europe and Beyond," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 5(2), pages 212-239, June.
    6. Ulrich Lichtenthaler & Eckhard Lichtenthaler, 2009. "A Capability‐Based Framework for Open Innovation: Complementing Absorptive Capacity," Journal of Management Studies, Wiley Blackwell, vol. 46(8), pages 1315-1338, December.
    7. Bryan Campbell, 2010. "Environment And Sustainable Development," CIRANO Papers 2010n-04speciala, CIRANO.
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    Cited by:

    1. Markus Erbach, 2021. "Managing the economic sustainability of the Belt and Road Initiative by applying Pragmatic Identity Matching PrIM," Journal of Innovation and Entrepreneurship, Springer, vol. 10(1), pages 1-26, December.
    2. Majbritt Rostgaard Evald & Ann Højbjerg Clarke & Britta Boyd, 2021. "An Open Innovation Project Typology of Exploration and Exploitation: Managerial Implications and Empirical Applications," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(2), pages 740-755, June.

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