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Beta tourist world: a conceptual framework for organizing an event in the metaverse

Author

Listed:
  • Ilkay Tas Gursoy

    (Dokuz Eylül University)

  • Erdem Aktas

    (Dokuz Eylül University)

  • Vahap Tecim

    (Dokuz Eylül University)

  • O. Avsar Kurgun

    (Dokuz Eylül University)

Abstract

The relationships between metaverse applications and tourism can be categorized into two dimensions. One is about the effects of metaverse applications on the real entities in the tourism sector and the second is about the effects of metaverse applications on the meta entities in the tourism sector. These dimensions create a new ecosystem for tourism which encompass brand new stakeholders with new business models. Providing new and creative touristic products in the metaverse environment, revising existing touristic products in a way that will provide different experiences, and structuring beta tourist world are the ways of creating a very deep new touristic universe which is a combination of meta tourism universes. This study provides a framework for tourism businesses, especially hotels, aspiring to exist in the metaverse to host an event. The framework provides a system development life cycle model which explains step-by-step how to establish a concert world in the metaverse. The framework starts with the planning process, which includes personnel, software, hardware, data and objectives, and continues with the analysis process covering preparation, implementation and evaluation stages. The framework is complemented by the design, development and implementation processes. The case study is based on the organization of an event, namely a concert, in the metaverse within the context of a hotel. The new framework is significant in that it sheds light onto new business models and how stakeholder roles take place in the metaverse.

Suggested Citation

  • Ilkay Tas Gursoy & Erdem Aktas & Vahap Tecim & O. Avsar Kurgun, 2023. "Beta tourist world: a conceptual framework for organizing an event in the metaverse," Information Technology & Tourism, Springer, vol. 25(4), pages 529-548, December.
    • Handle: RePEc:spr:infott:v:25:y:2023:i:4:d:10.1007_s40558-023-00266-9
    DOI: 10.1007/s40558-023-00266-9
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    References listed on IDEAS

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