Analyzing the impact of review recency on helpfulness through econometric modeling
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DOI: 10.1007/s13198-020-00992-x
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- Gobinda Roy & Rajarshi Debnath & Partha Sarathi Mitra & Avinash K. Shrivastava, 2021. "Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 12(5), pages 895-909, October.
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Keywords
eWOM; Recency; Readability; Sentiment; Helpfulness; Online reviews;All these keywords.
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