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Impact of Enterprise Flexibility on Firm’s Competitiveness: An Empirical Study of Select Pharmaceutical Firms in India

Author

Listed:
  • Mohammad Asim

    (Aligarh Muslim University, Kishanganj Centre)

  • Saboohi Nasim

    (Aligarh Muslim University)

  • Zeba Naz

    (Aligarh Muslim University, Kishanganj Centre)

Abstract

Progressive firms strive to incorporate flexibility into their processes to survive and achieve competitiveness in a complex uncertain business environment. The complexity faced by organizations dealing with rapid change prompted us to investigate the inter-relationship between flexibility and competitiveness. The domain of pharmaceutical industry is undoubtedly the most demanding one owing to rapid change and intense R&D requirements. This study deals with projecting the significance of enterprise flexibility on firm competitiveness at macro and micro levels using the statistical tool—Multiple Regression—on data collected in the form of a structured questionnaire from 324 higher-level managers from pharmaceutical firms in India. Seven hypotheses were proposed and tested against one dependent variable. According to regression analysis, enterprise flexibility was found to be a strong predictor of competitiveness. The study also demonstrates that 'enterprise flexibility' significantly impacts firm competitiveness not only at the macro level but also at the micro level. The findings are expected to fill a knowledge gap among top executives as only a few researchers have investigated the relationship between enterprise flexibility and competitiveness, thus allowing a more effective strategy formulation.

Suggested Citation

  • Mohammad Asim & Saboohi Nasim & Zeba Naz, 2023. "Impact of Enterprise Flexibility on Firm’s Competitiveness: An Empirical Study of Select Pharmaceutical Firms in India," International Journal of Global Business and Competitiveness, Springer, vol. 18(1), pages 35-42, June.
    • Handle: RePEc:spr:ijogbc:v:18:y:2023:i:1:d:10.1007_s42943-023-00079-x
    DOI: 10.1007/s42943-023-00079-x
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    References listed on IDEAS

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    More about this item

    Keywords

    Firm competitiveness; Enterprise flexibility; Multiple regression; Pharmaceutical industry;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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