Social media marketing research: a bibliometric analysis from Scopus
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DOI: 10.1186/s43093-025-00465-2
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- Akter, Shahriar & Dwivedi, Yogesh K. & Sajib, Shahriar & Biswas, Kumar & Bandara, Ruwan J. & Michael, Katina, 2022. "Algorithmic bias in machine learning-based marketing models," Journal of Business Research, Elsevier, vol. 144(C), pages 201-216.
- Md Abdullah Al Montaser & Bishnu Padh Ghosh & Ayan Barua & Fazle Karim & Bimol Chandra Das & Reza E Rabbi Shawon & Muhammad Shoyaibur Rahman Chowdhury, 2025. "Sentiment analysis of social media data: Business insights and consumer behavior trends in the USA," Edelweiss Applied Science and Technology, Learning Gate, vol. 9(1), pages 515-535.
- Laroche, Michel & Habibi, Mohammad Reza & Richard, Marie-Odile, 2013. "To be or not to be in social media: How brand loyalty is affected by social media?," International Journal of Information Management, Elsevier, vol. 33(1), pages 76-82.
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Keywords
Social media; Marketing; Social media marketing; Digital marketing; Internet marketing; Bibliometric analysis; Scopus database;All these keywords.
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